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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to Unify

Go to the Destinations overview page and click the Add destination button. Select Unify and click Continue. You can then authenticate Hightouch to Unify. Enter the following fields into Hightouch:
  • API key: Generate an API key in Unify by navigating to Settings -> API Keys.

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Sync configuration

Once you’ve set up your Unify destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Unify destination you want to sync to.

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Syncing records

Sync data from any source to Unify records. Select an object type to sync those types of records.

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Record matching

You can match rows from your model to object records in Unify on any column in your model to the object type’s unique field in Unify. Ensure the data types of the model column and Unify field you select match. Refer to the record matching docs for more information.
In Insert mode, Unify automatically generates an identifier for every new record synced, so there is no need to match an existing record.

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Field mapping

Hightouch lets you sync object record attributes via field mapping. You can map data from any of your model columns to the object’s record attributes. Ensure your model’s columns have the same data types as the fields you want to sync to.

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Delete behavior

The delete behavior you select dictates what to do when a row no longer appears in your model’s query results. You have the following options:

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .
Last modified on October 16, 2025