NewContext Hub
Context Hub now connects to Google Drive, so agents can read the docs and sheets your team already keeps there. Hightouch keeps the synced files up to date, so you don’t need to upload them again each time they change.
NewDestinations
New MNTN destination for syncing audience segments and conversion events to MNTN, the connected TV (CTV) advertising platform. Use segments to target people in MNTN campaigns or to exclude them, such as current subscribers and recent purchasers.
NewDestinations
Emarsys destinations now support OpenID Connect authentication with a client ID and client secret, in addition to WSSE. Emarsys stops supporting WSSE on February 1, 2027, so switch existing destinations to OpenID Connect on the destination’s Configuration tab before then. Your existing syncs keep working without other changes.
NewEvents
Braze plugins are now available for the Hightouch browser, iOS, and Android SDKs. They pass the user updates, events, and purchases you track with Hightouch on to Braze, so you can use Braze in-app messages and Content Cards without adding separate Braze tracking.
ImprovementSources
ImprovementWarehouse Export speeds up large syncs by having your warehouse write results straight to cloud storage. When a setup problem, such as missing bucket permissions, turns it off, Hightouch now shows that it’s off and why, and you can re-enable it for a single sync or for all of a source’s syncs.
NewSources
Snowflake sources can use a named external stage for Warehouse Export, so Snowflake writes to your storage bucket with its own access instead of temporary credentials from Hightouch. Use it if your Snowflake account blocks writes that use temporary credentials.
ImprovementContext Hub
ImprovementThe Connections page shows the status, run history, and any errors or warnings for each Fivetran connection that brings data to your agents. You can also test connections and run syncs on demand.
NewAI Decisioning
When AI Decisioning schedules messages for the best time of day, you can choose the exact send time within each three-hour window. For example, send early-morning messages at 7 AM instead of 6 AM while morning messages still go out at 9 AM. Send times follow each user’s time zone and apply to new recommendations.
NewEvents
New Amazon SQS event source for collecting events directly from SQS queues.
NewEvents
New Amazon Kinesis event source for collecting events directly from Kinesis streams.
ImprovementDestinations
ImprovementWhen you sync users to Iterable in Update mode, you can now skip records for users who don’t exist in Iterable instead of rejecting them. Skipped records don’t count as rejections, so rejected-row alerts reflect only real errors.
ImprovementAgents
ImprovementAgent responses now include citations for the definitions and assumptions behind each part of an answer. A citation appears at the end of each paragraph or list item it supports, and the full list still appears at the end of the response.
NewContext Hub
Automatically sync images and creative files from your digital asset manager (DAM), the tool where your team stores brand assets, into your asset library. Run the sync on a schedule, or start it whenever you need fresh assets.
NewDestinations
The OpenAI destination now supports syncing custom audiences, in addition to conversion events. You can match users on email, phone number, or Google advertising ID.
NewCustomer Studio
Event-based journeys now let you select subsets on the Start tile. Select a subset in each required category before you select Update. Your selections determine who can enter the journey and who can receive messages sent from it.
ImprovementDestinations
ImprovementWhen you trigger Braze campaigns or Canvases, you can now identify recipients by email address or user alias, not just external user ID. This lets you reach prospects and unregistered users who don’t have an external ID in Braze yet.
ImprovementDestinations
ImprovementAdobe Campaign Classic recipients and custom resources syncs now support All mode, which adds every row as a new record on each run and leaves earlier records unchanged. Use it to trigger a recurring campaign for everyone in an audience again, or to keep past records as a history.
ImprovementContext Hub
ImprovementWhen an agent makes an assumption in chat, such as how your business defines an active customer, it’s saved to the Definitions tab. Review, edit, and approve it there, and agents use the same definition in future chats. The Session Context panel shows everything an agent used in a chat, including definitions, audiences, and files.
NewAI Decisioning
The Health tab for an AI Decisioning agent shows whether the syncs that deliver its messages are working. A Syncs card lists the last 12 hours of runs for each channel, and failed runs show the error with a link to investigate.
NewCustomer Studio
Realtime audiences and realtime traits can filter on arrays of objects in event payloads, like the products in an order. Choose any item or all items, and every item condition is checked against the same item, so 
brand = Acme and price > 100 only match a single product that meets both.ImprovementDestinations
ImprovementAmazon Ads first-party audience syncs now use Ads Data Manager, which replaces Amazon’s older AMC audiences. Hightouch creates the audience and shares it with Amazon DSP, so you no longer set it up in AMC first. New syncs need your manager account ID in the destination settings, and existing syncs keep working as they are.
NewAI Decisioning
Consent settings link a feature matrix to consent records. When a user revokes consent, you can remove features that depend on that consent from warehouse data and stored historical interactions, or report the revoked consent without removing the data. Not yet available for Redshift or Databricks.
NewAgents
Agents can create and edit journeys from a plain-language description, and help design, debug, and fix existing ones. Agents can’t edit a live journey or start and stop one, and destination tiles are still configured on the journey canvas.
NewAd Studio
Templates reuse a layout across many ads so they follow your brand’s look and feel, making it faster to create variants for different audiences and channels.
ImprovementCustomer Studio
ImprovementThe agent and Insights now open in a sidebar that stays available as you work on an audience. On smaller screens, the sidebar appears as an overlay. It also suggests prompts to help you get started and makes it easier to return to previous chats.
NewAgents
Speak to an agent instead of typing your message. Useful for describing an analysis you want or an audience you’re building, where saying it out loud is faster than writing it out.
ImprovementCustomer Studio
ImprovementAudience size limits accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.
ImprovementDestinations
ImprovementIterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact’s data changes.
NewDestinations
The SMTP Email destination can attach query results as a JSON file, in addition to CSV.
NewCustomer Studio
Audience membership traits list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user’s other traits, or filter on its length to find users who belong to fewer than five campaigns.
ImprovementDestinations
ImprovementObject ID lookups on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.
NewEvents
The Events CLI generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.
ImprovementAgents
ImprovementRename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.
ImprovementGeneral
ImprovementConfiguration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.
NewAd Studio
Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad’s activity sidebar shows the full status and comment history.
NewAd Studio
Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.
NewContext Hub
Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.
NewDestinations
New FreeWheel Data Suite destination — create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.
NewDestinations
New Purchasely destination — sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.
NewWorkspace Management
A Manage traits grant lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.
NewDestinations
Adobe Campaign Classic recipient syncs support Campaign v8 staging tables as an opt-in write method, using Adobe’s Ingest APIs for high-volume writes on v8’s cloud architecture. Existing syncs keep writing directly to the Campaign database.
NewAgents
Pin chats on the agent chat page to keep important conversations accessible as new ones come in. Pinned state is stored locally in the browser.
NewAgents
Agents can read and analyze journey definitions, runs, and logs — ask an agent for help understanding a complex journey, debugging a run issue, or analyzing journey performance.
NewCustomer Studio
Journey time delay tiles support a Next matching time mode. Release members at a specific time of day (for example, 9 AM ET), optionally after a fixed number of days, and optionally only on selected weekdays.
NewAgents
Suggested reports appear on the Reports page as pre-generated options tailored to the workspace’s context and data. Pick one and customize it through follow-up questions, or write a custom report from scratch.
ImprovementIdentity Resolution
ImprovementProbabilistic IDR (pIDR) graphs support incremental configuration changes: adding a pIDR identifier, removing one, turning pIDR on for a previously deterministic-only graph, or enabling a second (Strict or Loose) confidence threshold. Each change applies on the next run without a full rerun, and existing
ht_id values are preserved.NewDestinations
MoEngage segment syncs support MoEngage’s new partner cohort API — route audiences to a specific MoEngage Team, and write user attributes in the same call as cohort membership so a single sync replaces separate Users and Segments syncs. Existing syncs continue on the legacy API.
NewCustomer Studio
Realtime traits support sliding time windows up to 24 hours on Count, Sum, List, and First/Last trait types. Realtime trait values were previously lifetime-only; you can now scope them to a trailing window like pages viewed in the last 10 minutes or cart adds in the last 24 hours.
ImprovementDestinations
ImprovementSinch MessageMedia contact syncs support a subscription-state column, so each contact’s subscribe or unsubscribe state comes from your source data instead of a sync-wide default. Contact list syncs can also match contacts by phone number (msisdn) instead of Sinch UUID.
ImprovementWorkspace Management
ImprovementOrganization users are split into Members and Pending invites tabs, each with a count badge, and one search box filters both. Pending invites show color-coded expiry badges so you can see at a glance which ones are about to lapse.
ImprovementDestinations
ImprovementGoogle Cloud Storage syncs support an Upsert mode that writes added and changed rows to a single file. Use it when a downstream pipeline needs incremental updates without a full snapshot or separate diff files.
NewSyncs
Sync mappings can now spread a JSON or object column so every key becomes its own destination field at sync time. Available on Marketo, Adobe Target, and Google Sheets, with optional per-column key and value transforms.
NewAgents
A new home page centered on agent chat is being gradually rolled out to workspaces with agentic features enabled. The new experience surfaces personalized suggestions, recent report summaries, and a sidebar of recent ads, campaigns, and chat sessions.
ImprovementCustomer Studio
ImprovementGeneral models now support SQL-defined selections and dbt-defined tables, so you can scope which rows or dbt models an agent can query instead of exposing full warehouse tables.
NewLifecycle Studio
Build campaigns around your product catalog. Select products by title or SKU when creating a Lifecycle Studio campaign, or describe them in free text, and generated emails use real catalog imagery instead of invented products.
ImprovementGeneral
ImprovementCode fields across the app now include a Beautify button that formats JSON, XML, LiquidJS, SQL, and other supported languages.
NewLifecycle Studio
Build a library of reusable email components. Import components as HTML, extract them from existing emails, or bring them in from Figma, then drop them into any email you build.
ImprovementGeneral
ImprovementSupport chat has moved from the bottom-right of the app to the left nav sidebar, with an unread indicator when new replies come in.
NewDestinations
New Eagle Eye destination — issue loyalty coupons to audience members for a selected Eagle Eye campaign, with automatic cancellation when a member exits the audience.
ImprovementSyncs
ImprovementFile-based destinations now log upload metadata on the sync run summary page, so you can see which files were sent and how much data was uploaded on each run.
NewEvents
The iOS, Android, Flutter, and React Native SDKs automatically enrich every event with session tracking context, including
sessionId, sessionStart, and a session object.ImprovementEvents
ImprovementEvent warehouse syncs can be enabled and disabled like event forwarding syncs, and you can multi-select syncs to enable, disable, or run them in bulk.
ImprovementDestinations
ImprovementThe HTTP request destination previews rendered Liquid payloads using real model data as you build them.
NewCustomer Studio
The schema page now flags misconfigured relationships by checking join key cardinality when you set up related models. Warnings surface incorrect 
1:1, 1:many, or many:1 settings so you can fix them before they affect audience counts.NewDestinations
New Partnerize destination — sync conversion events to Partnerize for server-to-server affiliate attribution, supporting single- and multi-item orders with campaign-level tracking.
ImprovementAgents
ImprovementChat suggestion cards on the Agents page are now context-aware, surfacing relevant actions based on what’s happening in your workspace.
NewAI Decisioning
Message tags now flow into the destination sync payload, so you can reference message-level metadata like UTM values, A/B variant labels, and content routing keys directly in your destination templates.
NewDestinations
New OpenAI destination — sync conversion events to OpenAI’s Events API across all 11 standard event types.
NewGeneral
The Hightouch MCP server connects your AI assistant to your marketing stack. Build audiences, design journeys, generate creatives, and analyze performance in plain language from Claude, ChatGPT, or another AI assistant you already use.
NewAI Decisioning
Select which user columns AI Decisioning includes in destination sync payloads, instead of sending every column from your parent model. Trimming unused columns prevents sync failures on destinations with payload size limits.
NewAI Decisioning
The Health tab gives you real-time visibility into agent pipeline runs, channel delivery rates, and outcome data freshness. Agent alerting proactively notifies you when something goes wrong — run failures, stalled agents, slow runs, or drops in recommendation volume. Every agent ships with a default failure monitor, and you can route alerts to Slack, Email, PagerDuty, SMS, or Webhooks.
ImprovementAI Decisioning
ImprovementBulk eligibility guardrail editing now supports merging new conditions with existing per-message guardrails instead of replacing them. A toggle lets you choose between adding to existing guardrails or replacing all guardrails when editing in bulk.
NewAI Decisioning
The messages table now shows a sortable Audience column with the eligible audience size for each message. Hover over the count to see which channel and message-level eligibility filters are applied. Messages not yet included in a recommender run display “Pending” with an option to calculate on demand.
NewLifecycle Studio
Preview emails in dark mode directly within the Lifecycle Studio canvas.
NewLifecycle Studio
Preview email templates with sample variable values before exporting to your ESP. Fill in sample values for variables and conditional logic to see exactly how the email renders.
ImprovementCustomer Studio
ImprovementThe Journeys canvas is noticeably faster when dragging tiles, selecting tiles, and opening details, especially on larger flows.
NewCustomer Studio
Copy filter conditions from an audience directly into the audience trait builder, including conditions based on related and event models. Eliminates manually rebuilding complex filter logic when creating audience traits that match existing audience conditions.
ImprovementCustomer Studio
ImprovementRelated model filters in the Audience Builder support nested AND/OR condition groups. Each condition shows a menu option to wrap it in an AND/OR group for rules that combine required conditions with flexible alternatives on the same related record.
ImprovementCustomer Studio
ImprovementAudiences with string filters run faster when the underlying columns are set to case-sensitive in the schema. Workspaces created after March 2026 default to case-sensitive for new string columns.
ImprovementEvents
ImprovementRealtime event syncs support multiple custom event configurations in a single sync. Previously, forwarding multiple event types to the same destination required a separate sync for each.
NewEvents
The Event Debugger traces the full path an event takes through Hightouch — which streaming syncs it was sent through, whether any syncs filtered it out, what audience membership changes it triggered, and where the resulting entrance events went.
NewDestinations
New Ometria destination — sync contacts, orders, products, and custom events via the Ometria push API.
NewDestinations
New WebDAV destination — sync data to any WebDAV server as CSV, JSON, NDJSON, XML, or Parquet files.
NewContext Hub
Brand profiles let you define brand-specific logos, fonts, and context for ad and campaign generation. When creating ads or lifecycle campaigns, select which brand profile the agent should use.
NewAgents
Pinterest Ads data connector — connect Pinterest Ads reporting data so agents can answer questions and generate reports across your Pinterest campaigns.
ImprovementAgents
ImprovementAgents with a Klaviyo connection pull in engagement data over time, including conversions, not just metadata about flows, forms, and segments.
NewIdentity Resolution
Run identity resolution in stages — configure graphs to run in sequence so the output of one step feeds into the next. Match on high-confidence fields first, then run broader matching on remaining records.
NewSyncs
Test liquid templates against real data directly in sync configuration. Select a record from your model and see exactly what the rendered output looks like before your sync runs.
NewSyncs
Array expansion automatically fans out array-typed source columns into individual destination rows, enabling one-to-many syncs from a single source row.
NewCustomer Studio
Coupon assignment in audience-based Journeys — assign per-user coupon codes and related values like expiration within a single Journey tile.
NewCustomer Studio
Test sync tiles in Journeys by running test syncs against real or injected data, without modifying Journey logic.
NewAI Decisioning
Message delivery window guardrails let you restrict agent message delivery to specific time windows per channel.
ImprovementAI Decisioning
ImprovementAgent reports now support comment mode — leave comments on a generated report and an agent updates the instructions accordingly. PDF attachments are now available for email and Slack delivery.
ImprovementLifecycle Studio
ImprovementNew custom email editor with inline text editing, link management, and block styling. Image editor now works for all images, not just agent-generated ones.
NewDestinations
New Knock destination — sync audiences, users, and objects to Knock for notification routing.
NewDestinations
New Topsort destination — sync audiences to Topsort’s Segments API for retail media network campaign targeting.
NewDestinations
Google Ads via Data Manager — connect to Google Ads through Google’s Data Manager API for new features and passwordless authentication.
NewWorkspace Management
Email notification when a draft is denied — draft authors now receive an email when their requests are rejected.
NewEvents
Queue backlog alerting for queue-based event sources — set thresholds for unprocessed event backlogs and receive alerts when they’re exceeded.
NewSources
New Google BigQuery Iceberg source via BigLake REST catalog — use BigQuery as a query layer on top of Iceberg tables.
ImprovementCustomer Studio
ImprovementAudience size limits now include a Random selection option, in addition to Top and Bottom, for more representative user selection across campaigns.
NewCustomer Studio
Traits support trait-to-trait comparisons in audience filters, alongside static values and column properties.
NewCustomer Studio
Journeys have a refreshed interface for building and managing flows, with improved navigation and layout.
NewCustomer Studio
Real-time audiences include a dedicated Overview tab with live performance metrics: audience entrances, events processed, error rate, and time-series charts with selectable time ranges.
NewDestinations
New PAR Punchh destination for syncing audience data for customer segment management.
NewDestinations
New Adestra destination for syncing contact data and managing list subscriptions in Adestra (MessageFocus).
NewDestinations
New Resonate destination for matching first-party data against Resonate’s identity graph for audience enrichment and targeting.
NewAI Decisioning
AI Decisioning resources are accessible via a REST API for agent retrieval, message management, and programmatic run triggers.
NewEvents
Field selectors in event streaming and real-time event configuration include autocomplete suggestions based on actual event data, reducing typos and speeding up setup.
NewGeneral
“Test connection” errors display detailed messages for easier troubleshooting during setup.
NewGeneral
Webhook alerting supports custom HTTP headers, including secure handling for sensitive values like Authorization or X-API-Key. Secret values are encrypted and stored securely.
NewCustomer Studio
Create and measure experiments directly from an A/B split tile in Journeys. Configure experiment metrics on the split tile and view results in Intelligence alongside other experiments.
NewCustomer Studio
Journeys support more granular entry controls for both audience-based and event-based journeys, giving more control over how often members can enter and preventing repeated message sends.
NewCampaign Intelligence
Charts and Dashboards support manual refresh and scheduled runs. Charts only recalculate on refresh, schedules run automatically, and pages load using the most recent cached run to reduce warehouse costs.
NewCampaign Intelligence
Export data from Charts, Dashboards, and Audience Overviews as CSV files. Dashboards and Audience Overviews download as a ZIP containing each chart’s CSV.
NewDestinations
New Snowflake Iceberg destination for syncing models directly into Snowflake Iceberg tables.
NewEvents
Events supports syncing directly into SQL tables stored in Microsoft Fabric for Azure-based data stacks.
NewGeneral
Page sidebars automatically collapse on smaller screens (below 1024px), with sidebar content accessible through a toggleable drawer.
ImprovementCustomer Studio
ImprovementList traits support arrays of objects, not just arrays of individual values. Build structured lists like recent purchases or bookings and use them in filters or syncs.
NewCustomer Studio
Journeys support Context Variables for setting values about a user as they move through a journey and referencing those values in later sync tiles.
NewDestinations
Google Data Manager supports sending audiences to both Google Ads and Display & Video 360 (DV360) from a single destination, with Match Booster support for all sync types.
ImprovementDestinations
ImprovementTalon.One supports event syncing, including event endpoints and event forwarding for promotions, incentives, and real-time decisioning.
NewDestinations
New Podscribe destination for syncing event data for podcast ad tracking and measurement.
NewDestinations
New Magnite Match destination for sending email-based audiences directly to Magnite for audience matching and activation.
NewIdentity Resolution
Identity Resolution automatically detects and isolates superclusters caused by bad data like placeholder phone numbers. Quarantined changes are not applied to the live identity graph until you review and resolve them.
NewSources
Route different workloads to different warehouses optimized for how they’re used. Hightouch automatically chooses between warehouses designed for interactive queries and batch workloads like IDR or large syncs.
ImprovementGeneral
ImprovementThe schema model drawer opens to the left of the search sidebar, so you can browse and search your schema while viewing model details simultaneously. Main navigation is collapsed by default on schema pages.
ImprovementMatch Booster
ImprovementMatch Booster supports matching user records using a combination of name and residential address when email or phone aren’t available.
ImprovementCustomer Studio
ImprovementDefine traits on related and event models, not just parent models. Calculate traits at the level where the data lives and use them to filter audiences without upstream calculations or schema workarounds.
NewCustomer Studio
Manage data privacy settings from a central Privacy data masking page. A unified, filterable view replaces model-by-model configuration and includes automatic PII detection, granular privacy controls, and a default Consent management subset.
NewCustomer Studio
Add descriptions and free-form notes to Journey tiles and the canvas. Notes persist across versions and are visible in the details panel.
NewCustomer Studio
Splits are now called Experiments. Find them under the Intelligence tab with a dedicated space to view all tests, compare performance across groups, and interpret results.
NewDestinations
New Amplitude Cohorts destination for syncing audiences using User IDs and Amplitude IDs.
NewDestinations
New Moloco destination for syncing mobile advertising identifiers (IDFAs and GAIDs) to Moloco Customer Sets.
NewDestinations
New Rakuten destination for syncing conversion events to the Rakuten Transactions API.
NewDestinations
New Bazaarvoice destination for syncing transactional data to support user-generated content workflows.
NewWorkspace Management
New workspace region: GCP Middle East (Dammam, Saudi Arabia) for regional data residency and lower latency.
NewGeneral
Press Cmd+/ on Mac to collapse or expand the left navigation.
NewWorkspace Management
The Billing page now includes interactive charts showing active sync counts and breakdowns by destination type, replacing the old billing table.
NewCustomer Studio
Journeys now support granular, V2-level permissions that decouple audience and sync access from journeys for finer control over who can configure or launch them.
ImprovementDestinations
ImprovementRoku Ads supports syncing Roku IDs directly, in addition to PII-based matching through Roku’s Data Clean Room.
NewGeneral
Refreshed color palette and loading animations across all charts for improved contrast and readability.
ImprovementCustomer Studio
ImprovementEvent-based journeys now support additional entry filters, allowing you to refine which users enter a journey with audience-based targeting precision while keeping event-trigger flexibility.
NewCustomer Studio
A new Profiles tab makes it easy to search, explore, and understand individual users in the parent model, with an Overview tab consolidating key details into one view.
NewCustomer Studio
Share direct URLs to specific journeys and views in Customer Studio. Each URL captures the current journey and context for easy collaboration.
NewCustomer Studio
Tile placements in the Journeys canvas are now saved automatically, persisting across refreshes, sessions, and collaborators.
NewCustomer Studio
Each audience now includes an Overview tab with a visual summary of size, activity, and syncs. Attach a custom dashboard for richer KPIs.
ImprovementCustomer Studio
ImprovementNested filters now support up to three levels deep in the audience builder for targeting users based on attributes or events several relationships away.
NewSyncs
Sync Templates in Journeys let admins create reusable templates that marketers can apply across audiences and journeys. Update a sync value once and the change applies everywhere.
NewDestinations
New Viant destination for syncing audiences for people-based digital campaign activation.
NewDestinations
New Yahoo DataX destination for syncing audience data to Yahoo’s advertising ecosystem.
NewIdentity Resolution
The Profile Reprocessing API lets you selectively delete and reprocess identity profiles without triggering a full IDR rerun.
ImprovementCampaign Intelligence
ImprovementRefreshed chart labels, legends, and tooltips across Hightouch for improved clarity.
NewCampaign Intelligence
Dashboards are available in Hightouch Intelligence for building and sharing multi-chart views.
NewAI Decisioning
A centralized tagging tab lets you view, edit, and manage all tags across agents and messages in one place, with AI-powered auto-generation for tags.
ImprovementAI Decisioning
ImprovementAgent messages now live in a dedicated tab with thumbnail previews, tag support, and a layout designed for bulk management.
NewMatch Booster
Match Booster supports enrichment with hashed phone numbers for improved match rates.
NewCustomer Studio
Filter on fields stored inside JSON columns using dot-path notation (e.g.,
booking.product.geo.city = ‘Florence’). Supports standard operators like equals, contains, greater/less than, and exists. Contact your Hightouch team to enable this feature.NewCustomer Studio
Experiments measurement is available in the Intelligence tab. Set up audience split groups and compare treatment vs. holdout performance side-by-side.
NewCustomer Studio
Journey Alerts notify you when a journey run fails. Alerts are configured globally and can be updated or muted per journey.
NewCustomer Studio
Reorder filters in query builders across the app using drag-and-drop, with smooth repositioning and clear nested filter indicators.
NewDestinations
New Xtremepush destination supporting user profiles, events, campaign triggers, and user lists.
NewDestinations
Eloqua supports an Email Trigger sync type for triggering emails to contacts after audience updates.
NewGeneral
Refreshed look and feel across the app for improved consistency while keeping all existing workflows the same.
NewGeneral
Collapsible side navigation lets you maximize working space, with submenu items accessible via hover.
NewDestinations
The Trade Desk supports UID2 conversions for both real-time and offline CAPI syncs. Hashed emails or phone numbers are converted to UID2s during sync execution.
NewDestinations
Adobe Experience Platform supports Adobe Journey Optimizer (AJO) for triggering campaign sends like email, SMS, or push.
NewDestinations
Google Analytics 4 supports syncing anonymous audiences using a custom dimension based on warehouse-tracked behavioral events.
NewDestinations
New Cadent destination for syncing conversion events to Cadent’s converged TV platform.
NewDestinations
Shopify supports Product Upsert Mode via the GraphQL API for matching and updating product records by handle.
NewCustomer Studio
Journey Templates let you save and reuse commonly used journey structures, including tiles like delays, splits, segments, and syncs.
NewCustomer Studio
List Traits aggregate values into arrays, capturing behaviors over time like products viewed or recent purchases. Use them in filters to identify users who have performed certain actions.
NewCustomer Studio
A detailed activity log for Journeys tracks changes like added/removed tiles and start/stop actions.
NewIdentity Resolution
A new API endpoint lets you programmatically fetch run status and metadata for IDR graphs to monitor progress and trigger downstream workflows.
ImprovementGeneral
ImprovementRefreshed design for destination connection and authentication tables with unified styling, clearer OAuth metadata, and better error visibility.
ImprovementGeneral
ImprovementSortable columns added to Audiences, Schema, Metrics, Data Governance, Integrations, and Settings pages.
NewCustomer Studio
Audience Builder now supports waterfall breakdowns showing how each filter block contributes to the final audience size.
ImprovementCustomer Studio
ImprovementEvent-based journey entry logic now supports comparisons between event properties, parent model fields, related model fields, and trait values.
ImprovementCustomer Studio
ImprovementJourney Membership Filters now support has entered/not entered, has completed/not completed, and has exited/not exited conditions, with optional time constraints.
ImprovementCustomer Studio
ImprovementAudience Builder now supports comparing values across columns (strings, numbers, and booleans) for advanced cross-field filters.
ImprovementCustomer Studio
ImprovementTraits and audience traits now support up to three levels of nested grouped conditions.
ImprovementCustomer Studio
ImprovementThe Journey canvas now includes drop zones that automatically align and connect tiles when dragged into position.
NewCustomer Studio
Filter audiences based on Journey membership status using “currently in” and “is not currently in” conditions.
ImprovementCustomer Studio
ImprovementNew time-based filter options in the Audience Builder: time of day, day of week, calendar-based filters, and exact date equals.
NewCustomer Studio
Set exclusion rules that prevent users from entering a journey if they’re already active in another.
ImprovementCustomer Studio
ImprovementAdd tiles directly from the Journey canvas for faster workflow building.
ImprovementCustomer Studio
ImprovementEvent-triggered Journeys now support historical events using a static date or rolling time window.
ImprovementCustomer Studio
ImprovementCustomer Studio now supports additional functionality for Microsoft Fabric data sources, including sampling, snapshots, percentile and JSON filtering, size caps, and column suggestions.
ImprovementCampaign Intelligence
ImprovementChart Related models, Related model properties, and Traits within Audience Insights and the Charts page. Breakdown charts created in Audience Insights can now be opened directly in the Charts page.
NewDestinations
New Sprig destination for syncing users and attributes for targeting and feedback automation.
NewDestinations
HubSpot supports syncing sensitive and highly sensitive data using newly approved scopes.
NewDestinations
New Contentstack destination for syncing user data to power personalized content experiences.
NewSyncs
Sync Templates can be duplicated across the same parent model and destination, reducing manual repetition for small configuration changes like schedules or destination paths.
NewCustomer Studio
Journey Simulations let you preview how users will move through journey logic without affecting real users. Run simulations on actual audience data to validate logic, catch edge cases, and test instantly without modifying the journey.
ImprovementCustomer Studio
ImprovementHold Until tiles now accept non-event criteria, including user property changes, audience membership, and trait values. Control how long to check criteria before routing users down a “rule not met” path.
ImprovementCampaign Intelligence
ImprovementCharts now include events from all users who have ever entered an audience, not just users currently in the audience. This provides more accurate behavior tracking for time-bound or fast-changing audiences.
ImprovementMatch Booster
ImprovementApply filters to your parent model before running an enrichment to enrich only the subset of users you need.
ImprovementExtensions
ImprovementThe Hightouch App for Slack is now Slack-reviewed and approved, ensuring compliance with Slack guidelines.
NewDestinations
New impact.com destination for uploading conversion event data.
ImprovementDestinations
ImprovementAdikteev supports the new endpoint for identifier for vendors (IDFV) in audience list uploads.
NewDestinations
New Adobe Experience Platform destination for syncing customer data.
ImprovementSyncs
ImprovementReorder mapped fields in sync configuration using drag-and-drop.
NewDestinations
New Stuzo / PAR Retail Open Commerce destination for syncing data to convenience and fuel retail engagement platforms.
NewDestinations
New LG Ad Solutions destination for syncing audiences to LG’s premium CTV inventory.
NewDestinations
New Roku Ads destination with Match Booster support for matching first-party identifiers with Roku-connected devices.
NewDestinations
New Samsung Ads destination for syncing audiences to Samsung’s premium CTV inventory.
NewDestinations
New DOOH destination for data-driven programmatic digital out-of-home campaigns.
NewDestinations
New Dynata destination for syncing first-party audiences to measure and optimize advertising effectiveness.
NewDestinations
New Digital Turbine destination for onboarding audience data for mobile growth and monetization.
NewDestinations
New Talon.One destination for powering promotions and loyalty programs with warehouse data.
ImprovementDestinations
ImprovementCustomer.io supports custom object data.
ImprovementDestinations
ImprovementHubSpot uses the latest version of the associations API for better performance and consistency.
NewDestinations
New LiveIntent destination for matching audiences across LiveIntent’s publisher network.
NewSyncs
Template mapper includes the CDC operation for each row as a variable, so downstream tools know whether a row was added, changed, or removed.
NewDestinations
The Trade Desk supports offline conversion event syncing from any source.
ImprovementDestinations
ImprovementSnapchat updated to v3 of the conversions API with better custom field analytics support.
NewDestinations
New Marigold Engage+ destination for marketing automation.
NewDestinations
Reddit Ads supports syncing custom audiences via the Reddit Audiences API.
NewDestinations
New Adobe Campaign Classic destination for syncing recipient objects.
NewDestinations
New Marigold Engage destination (formerly Selligent).
NewDestinations
HubSpot supports advanced association diffing modes, detecting added and removed associations between sync runs.
ImprovementDestinations
ImprovementAd destinations can be limited to a subset of business units.
ImprovementDestinations
ImprovementGoogle Retail supports all Google Retail product categories via the Merchant Center Content API.
NewSources
Google Sheets source supports service account authentication for flexible per-file access.
NewDestinations
Google Content API for Shopping supports syncing product data.
ImprovementSources
ImprovementGoogle Sheets and Google Drive integrations use Google’s more secure file picker, letting you select exactly which files Hightouch can access.
NewDestinations
New Genesys Cloud destination for external contacts and organizations.
ImprovementDestinations
ImprovementStackAdapt supports the new conversions API.
NewDestinations
New Dynamic Yield destination for product feeds and user data.
NewDestinations
New Common Room destination.
ImprovementDestinations
ImprovementOAuth-based destinations have a refreshed UI for clearer setup and connection status.
ImprovementDestinations
ImprovementHTTP Request supports custom parameters for authorization, token, and refresh requests, plus password credentials grant type.
ImprovementDestinations
ImprovementAmazon Ads conversions API supports all available match keys for events.
NewDestinations
New CJ Affiliate (Commission Junction) destination.
NewDestinations
New Twilio SMS destination for sending SMS directly from Hightouch.
ImprovementDestinations
ImprovementHTTP Request supports GET requests, alongside POST, PUT, PATCH, and DELETE.
NewDestinations
New Kameleoon destination for syncing personalization data to Kameleoon’s experimentation platform.
ImprovementDestinations
ImprovementZendesk supports the latest custom objects API, alongside the legacy API.
ImprovementDestinations
ImprovementGoogle Ads upgraded to API v15 with consent parameters required for European Economic Area (EEA) users.
NewCustomer Studio
Permissioned subsets on parent models let you restrict which portions of users certain marketers can build audiences from.
NewDestinations
New Salesforce Commerce Cloud destination for ecommerce personalization and automation.
NewDestinations
New Monday.com destination for syncing data to board items.
NewDestinations
Facebook Product Catalog supports syncing Vehicle products alongside generic Product items.
ImprovementDestinations
ImprovementTikTok supports events API v2.0 with a unified schema for offline and web conversions.
NewEvents
Databricks available as an Events destination, joining Snowflake and BigQuery.
ImprovementGeneral
ImprovementRedesigned home page at hightouch.com with new product animations.
NewDestinations
LinkedIn Ads supports syncing conversion events via LinkedIn’s new conversions API.
NewDestinations
The Trade Desk supports syncing real-time conversion events.
NewDestinations
LaunchDarkly supports Hightouch-managed segments that can only be modified by Hightouch.
NewDestinations
New Google Search Ads 360 destination for automating conversion uploads.
NewDestinations
New Google ADH destination with Match Booster support for audience enrichment.
NewDestinations
New Nextdoor Ads destination for syncing conversion events to the Nextdoor Conversions API.
NewDestinations
HTTP Request supports OAuth authentication.
ImprovementSyncs
ImprovementSync alerts include links and details on why individual rows errored.
NewSyncs
Streaming Reverse ETL syncs data from the warehouse at low latency for use cases like abandoned cart campaigns, conversion events, onboarding emails, and lead routing.
NewIdentity Resolution
Identity Resolution includes a dashboard with details on graph inputs and outputs.
ImprovementGeneral
ImprovementSSH tunneling supported in GCP us-east4 and AWS ap-south-1 regions.
ImprovementCustomer Studio
ImprovementRefreshed UI shows visual mapping from experiment split to sync and back.
NewDestinations
New StackAdapt destination for syncing data to CRM segments.
NewEvents
Hightouch Events collects web, mobile, and server-side events directly into your data warehouse.
ImprovementExtensions
Improvementdbt 1.6 available as an option when setting up a dbt model sync.
NewGeneral
Private Service Connect enables direct, private connectivity between Hightouch and services in customer GCP networks.
NewGeneral
Row export runs in the background so you can navigate away from the run page without interrupting the job.
NewDestinations
New AWS EventBridge destination.
ImprovementDestinations
ImprovementAmazon Ads supports DSP Audiences with hashed records, instead of relying solely on third-party identifiers.
NewDestinations
New Sage Intacct destination for syncing adjustments, payments, customers, contacts, invoices, journal entries, and transactions.
ImprovementDestinations
ImprovementZendesk supports associating any object with other objects (e.g., Users to Tickets).
NewSources
New Materialize source.
ImprovementDestinations
ImprovementElasticsearch and OpenSearch support index aliases for syncing document data.
NewDestinations
Slack includes a text editor for writing message templates with styles, formatting, and auto-suggestions.
ImprovementDestinations
ImprovementFile destinations (S3, Google Drive, SFTP, etc.) support including sync metadata in file names.
ImprovementDestinations
ImprovementGoogle Ads supports email and phone identifiers in addition to click IDs for enhanced conversions for leads.
ImprovementDestinations
ImprovementSalesforce supports Bulk API 2.0, which counts records instead of API calls.
ImprovementDestinations
ImprovementAmazon Ads supports offline conversion events.
NewIdentity Resolution
Identity Resolution builds unified customer profiles and resolves identities directly in your data warehouse without writing code.
NewExtensions
Environments let you create models and syncs in test environments and push them to production without writing code.
ImprovementSyncs
ImprovementCSV files support custom descriptions.
NewSources
New SingleStore source for syncing transactional data to any destination.
ImprovementDestinations
ImprovementFacebook Conversions supports Mobile Advertising IDs.
ImprovementDestinations
ImprovementSalesforce various improvements.
ImprovementDestinations
ImprovementGoogle Sheets automatically creates new sheets when syncs exceed the 10 million cell limit.
NewDestinations
New Respondent destination for enriching interview participant data with first-party attributes.
NewDestinations
New Workday Adaptive Planning destination for syncing enriched data to modeled sheets.
ImprovementDestinations
ImprovementHubSpot supports split batch retrying so you can see exactly which records are rejected.
ImprovementSyncs
ImprovementSyncs can delete accounts/users when a row leaves your query for regulatory compliance.
NewGeneral
Hightouch available in India (aws-ap-south-1).
ImprovementDestinations
ImprovementHubSpot OAuth now includes the sales-email-read scope for syncing to email objects. Re-authorize your connection to include it.
ImprovementDestinations
ImprovementTikTok supports event test codes for testing and tracking events before going live.
NewDestinations
New SmartSheet destination for enriching sheets with customer data from your warehouse.
NewDestinations
New Ometria destination for omnichannel and lifecycle marketing campaigns.
NewDestinations
New PlanetScale destination for syncing warehouse data to a transactional database.
NewDestinations
New Workday destination for keeping employee, financial, and operations data up to date.
ImprovementDestinations
ImprovementSendGrid shows clearer visibility of successful and failed operations.
NewDestinations
New OpenSearch destination for syncing data and attributes to make content more searchable.
ImprovementDestinations
ImprovementPinterest Ads supports multiple identifiers for better match rates.
ImprovementCustomer Studio
ImprovementAudience builder improvements for self-serve campaign performance and attribution.
ImprovementCustomer Studio
ImprovementRefreshed audience builder UX with percentile-based filtering and audience size caps.
NewSources
New Microsoft Excel source for syncing data from Excel worksheets.
NewMatch Booster
Match Booster enriches first-party audiences with additional identifiers from trusted third-party sources for better ad platform match rates.
ImprovementExtensions
ImprovementGit Sync supports aliases and manifests for managing multiple workspace environments from the same repository. Create custom IDs for sources and destinations to reuse model and sync files across workspaces.
NewSyncs
Inline Mapper creates nested objects and arrays from model query results without altering the model definition.
ImprovementSyncs
ImprovementModel columns support descriptions. dbt-based models use dbt model metadata by default.
NewDestinations
New BigCommerce destination for syncing order details, shipping info, and contacts.
NewDestinations
New Elasticsearch destination for syncing data to make content more searchable.
NewDestinations
New Help Scout destination for syncing customer data.
ImprovementDestinations
ImprovementBraze supports Canvas Triggers for sending messages to specific audiences.
NewDestinations
New Popular Pays destination for syncing users and triggering mail campaigns.
NewDestinations
New Microsoft Excel destination for syncing warehouse data to Excel worksheets.
ImprovementWorkspace Management
ImprovementAudit logs can be exported as CSV via the export button.
ImprovementDestinations
ImprovementPinterest Ads supports conversion event syncing to promote pins to specific audiences.
ImprovementDestinations
ImprovementSFTP supports batching rows into multiple files to avoid file size errors.
NewDestinations
New Retention Science destination for syncing warehouse data.
NewDestinations
New WhatsApp (via Twilio) destination for sending promotional messages, special offers, or order updates to opted-in customers.
ImprovementSyncs
ImprovementBulk-run multiple syncs at once from the syncs list.
ImprovementDestinations
ImprovementHTTP Request supports sending multiple rows per request.
NewDestinations
New Correlated destination for syncing custom audiences and building propensity scores.
NewCustomer Studio
Customer Studio launched with a suite of marketer-first features for activating warehouse data.
NewSources
New Azure Blob Storage source for reading CSV or JSON files.
ImprovementGeneral
ImprovementOAuth authentication generates access tokens for improved security.
ImprovementDestinations
ImprovementHubSpot supports the line items object for product, quantity, and price details.
NewDestinations
New Eloqua destination for maintaining contacts and segments for marketing automation.
ImprovementDestinations
ImprovementTikTok refactored to sync directly to existing audiences with field-level matching.
ImprovementDestinations
ImprovementIterable supports commerce events like updateCart and trackPurchase.
NewSources
New Google Cloud Storage source for reading CSV or JSON files.
ImprovementCustomer Studio
ImprovementAudience builder supports more complex and dynamic audiences.
NewDeveloper Tools
Personalization API lets you programmatically query data from any model in real time.
ImprovementGeneral
ImprovementTasks can be marked as completed when a row is deleted.
NewGeneral
Activity feeds on Model columns and Audiences track who made changes.
ImprovementGeneral
ImprovementOAuth authentication replaces username/password for supported destinations.
ImprovementGeneral
ImprovementHTTP header configuration supports obscured and encrypted sensitive properties.
NewGeneral
Activity feeds show who made changes to a resource, including draft info and Git changes.
NewGeneral
Organize syncs, models, and audiences into folders.
ImprovementGeneral
ImprovementAWS PrivateLink support for Snowflake connections (Business Tier).
ImprovementDestinations
ImprovementGoogle Ads advanced mapper supports static values, variable values, and Liquid templates. Syncs to existing user lists auto-hash column values when required.
NewDestinations
New Bloomreach destination for enriching customer profiles.
ImprovementDestinations
ImprovementThe Trade Desk supports CRM data and first-party data segments via two endpoints.
NewSources
New Azure Synapse source.
NewExtensions
Fivetran extension schedules Hightouch syncs to run after upstream Fivetran connectors and dbt transformations complete.
ImprovementDestinations
ImprovementBraze supports syncing to catalogs for enriching messages and product surfacing.
ImprovementWorkspace Management
ImprovementCustom roles let admins specify access grants per resource type (Business Tier).
NewWorkspace Management
SSO improvements for smoother integration with Okta and other identity providers (Business Tier).
NewWorkspace Management
Audit log lets you browse, filter, and search a historical log of all resource changes, user sessions, and query previews (Business Tier).
NewCustomer Studio
Priority Lists ensure users are only included in the highest-priority audience they qualify for.
NewDestinations
Amazon Kinesis is GA for sending streaming JSON data.
NewDestinations
New DynamoDB destination for syncing analytical query results to your production database.
NewWorkspace Management
Approval flows require approval before pushing changes to production models and syncs. Save edits as drafts until ready.
ImprovementExtensions
Improvementdbt integration shows raw output on config pages for easier self-diagnosis.
NewExtensions
dbt CI checks detect removed, moved, or renamed dbt models linked to active syncs when you push changes in GitHub.
ImprovementSyncs
ImprovementSync run errors are categorized as source, destination, or internal errors.
NewCustomer Studio
Audience Breakdowns display the distribution of specific characteristics for monitoring and tuning audiences.
ImprovementDestinations
ImprovementSFMC data extensions can be configured as sendable or testable, updating automatically on the next run.
NewDestinations
New SQL Server destination for powering internal applications and in-app personalization.
NewDestinations
Developer-focused destinations (HTTP Request, Amazon Kinesis, Webhooks) connect Hightouch to internal tools and third-party APIs.
NewCustomer Studio
Audience overlap comparison identifies collisions across segments.
NewCustomer Studio
Randomized audiences distribute customer attributes evenly for multivariate testing.
ImprovementSyncs
ImprovementSync logs can be applied at the source level and inherited by all syncs, with per-sync overrides.
NewSyncs
Sync sequences run syncs sequentially, triggered by the completion of another sync or dbt Cloud job.
ImprovementDestinations
ImprovementSFMC supports advanced mappings: templating, static values, variable values, and column values.
NewDestinations
New ChartMogul destination for syncing invoices and transactions for real-time reporting.
NewDestinations
New Dynamics 365 destination for syncing warehouse data.
NewDestinations
New Twitter Conversions destination for sending conversion events from your warehouse.
ImprovementDestinations
ImprovementStripe supports pricing estimates and quotes before starting subscriptions.
ImprovementSyncs
ImprovementLOAD DATA statements in upsert queries can be up to 20x faster than default INSERT INTO queries.
ImprovementSyncs
ImprovementRedacted columns support custom text.
ImprovementSyncs
ImprovementSync schedules support optional start and end dates.
ImprovementSources
ImprovementDerived Looks work correctly as Hightouch model sources.
ImprovementExtensions
ImprovementManual full resync trigger and git branch selection for dbt exposures sync. dbt model columns are now visible.
NewExtensions
dbt exposures provide lineage visibility showing where models are used in syncs.
NewDestinations
New Google Drive destination for exporting data as .json or .csv files.
NewDestinations
New Campaigner destination for managing subscribers and suppression lists.
NewDestinations
New Campaign Monitor destination for marketing campaigns with warehouse data.
NewDestinations
New Emarsys destination for driving experiences based on user activity like cart abandonment or signups.
ImprovementDestinations
ImprovementSalesforce supports publishing event messages receivable by flows, processes, and Apex triggers.
ImprovementDestinations
ImprovementDestination catalog redesigned with use-case-based search.
ImprovementWorkspace Management
ImprovementCustom roles let admins define specific roles, policies, and labels for business units, beyond the default admin/editor/viewer roles.
NewExtensions
Dagster extension for orchestrating and monitoring syncs in your data activation flow.
ImprovementExtensions
ImprovementExtensions provide a centralized place to connect and manage integrations with technology partners.
NewSources
Hightouch available on Databricks Partner Connect for provisioning workspaces directly from the Lakehouse.
ImprovementSyncs
ImprovementBulk sync configuration.
ImprovementSyncs
ImprovementSync config details visible at a glance.
ImprovementCustomer Studio
ImprovementStatic lists support create and update operations.
ImprovementCustomer Studio
ImprovementContact data can be enriched with behavioral events from your warehouse.
ImprovementGeneral
ImprovementResource history shows which user created or updated a resource and Git change status.
ImprovementGeneral
ImprovementUser-to-organization associations supported.
ImprovementSources
ImprovementSnowflake supports RSA private key authentication with a key file and passphrase.
NewSources
Hightouch available through Snowflake Partner Connect.
ImprovementSources
ImprovementBulk-delete sources with dependency visualization.
NewDestinations
New Amazon Ads destination for custom audiences using cookie IDs, mobile advertising IDs, or external IDs.
ImprovementDestinations
ImprovementMongoDB supports advanced mappings with column values, static values, variable values, and templates.
NewCustomer Studio
Traits are computed user attributes used alongside audiences for personalization across marketing channels.
ImprovementCustomer Studio
ImprovementAudience builder supports drag-and-drop CSV import for multi-value filters.
ImprovementSyncs
ImprovementSync-level errors display more actionable information for troubleshooting.
ImprovementSyncs
ImprovementSync run details show the reason when a full resync is triggered.
ImprovementWorkspace Management
ImprovementSpecify roles when inviting new users to your workspace.
NewGeneral
Filtering, labels, and custom views available on sources, syncs, models, and destinations.
ImprovementGeneral
ImprovementSample models let you demo Hightouch without bringing data or writing SQL.
ImprovementDestinations
ImprovementStripe supports additional objects: products, prices, subscriptions, and invoices.
NewDestinations
New Zapier destination for triggering Zaps when rows are added, changed, or removed.
ImprovementCustomer Studio
ImprovementAudience builder filtering improvements.
NewCustomer Studio
Audience property filters support multiple values for EQUALS and DOES NOT EQUAL operators in a single condition.
NewDeveloper Tools
ImprovementExtensions
ImprovementAirflow Operator updated with synchronous execution by default, waiting for sync completion before returning.
ImprovementGeneral
ImprovementSample data sources provide curated datasets simulating real business scenarios.
NewGeneral
Sortable table headers across the app.
NewDestinations
New Mattermost destination for sending messages and notifications to channels or users.
NewDestinations
New LaunchDarkly destination for creating and updating segments.
NewDestinations
New Beeswax destination for updating segments with warehouse data, including Hightouch audiences.
NewDestinations
New Microsoft Teams destination for sending messages to channels or users.
NewDestinations
Hightouch Notify sends data-driven notifications to Slack, Mattermost, and Microsoft Teams.
NewSyncs
Live Debugger filters to show only requests affecting selected rows.
NewGeneral
Multi-region support with EU-West-1 (Ireland) available when creating workspaces.
NewGeneral
Revamped documentation site.
NewDestinations
Google Sheets snapshot mode creates a new sheet for every sync run (max 200 sheets per workbook).
NewDestinations
Google Analytics 4 supports Firebase and Gtag.js events from the warehouse.
NewDestinations
Advanced mappings (templating, static values, variable values, column values) available in Pipedrive, Notion, Salesforce, and Google Sheets.
NewDestinations
New Google Cloud Storage destination for storing CSV files.
NewSources
Databricks source supports Hightouch Audiences.
NewSources
New CSV source for syncing CSV data to any destination.
NewSyncs
Sync run history expanded beyond 50 runs.
NewSyncs
Template mappings support column interpolation, concatenation, and validation functions.
NewCustomer Studio
Audiences show the generated SQL behind each audience.
NewGeneral
Source deletion shows all related syncs, models, and audiences that will be removed.
NewDestinations
New ServiceNow destination for automating workflows with warehouse data.
NewSyncs
Sync Templates centralize configuration when syncing audiences to a destination, avoiding duplicated config.
NewSyncs
Sync filtering with additional granularity options.
NewWorkspace Management
Expanded SSO provider support with additional SAML services.
NewDestinations
New Zoho destination for syncing enriched data to sales, marketing, and support tools.
NewDestinations
New Twitter Ads destination for syncing custom audiences for ad retargeting.
NewDestinations
New Freshsales destination for enriching contacts with behavioral and product usage data.
NewSources
New ClickHouse source for syncing OLAP data to any destination.
NewSyncs
Column name suggestions when mapping fields during sync setup.
NewDestinations
New Heap destination for syncing behavioral and product data, including server-side events and custom objects.
NewDestinations
New Jira destination for creating and updating projects and tickets with warehouse data.
NewDestinations
New MongoDB destination for syncing data models directly to your production database for in-app personalization.
NewDestinations
New Userflow destination for syncing user data to power in-app tours, checklists, and surveys.
NewWorkspace Management
Workspace permissions revamped with three roles (Admin, Editor, Viewer) and configurable default roles for new users.
NewExtensions
Git Sync supports bi-directional syncing. Models and syncs write their configs to Git, and Hightouch reads changes from Git.
NewDestinations
New TikTok destination for syncing customer data and events to TikTok’s marketing API with automatic PII hashing.
NewDestinations
New Google Campaign Manager destination for ad-serving and measurement.
ImprovementExtensions
Improvementdbt model selector supports multiple dbt versions. Set a particular version in the dbt Sync tab on your source configuration.
NewSyncs
Revamped alerting system with Slack, email, SMS, and PagerDuty integrations. Configure project-wide and sync-specific alerts for fatal errors and row errors, with customizable intervals and thresholds.
NewDestinations
New ClientSuccess destination.
NewDestinations
SFMC File Drop supports sending millions of rows via CSV file drops for marketing automation.
NewDestinations
Live Debugger supports Google Ads and NetSuite.
NewDestinations
Iterable supports events like signups and purchases for triggering marketing campaigns.
NewExtensions
dbt model selector is GA. Use dbt as the source of truth for SQL queries and create syncs directly from dbt models.
NewSyncs
Test a sync by selecting any row from the first hundred and sending it as a test before running a full sync.
ImprovementSources
ImprovementBigQuery authentication uses a service account for simplified, more secure setup.
ImprovementGeneral
ImprovementIn-app feedback option available from the account selector drop-down.