Overview
Liftoff is a mobile app marketing platform that helps companies acquire and retain high-quality app users at scale. Hightouch’s Liftoff destination allows you to sync audiences to Liftoff for ad targeting.
Supported Syncing
For more information about sync modes, refer to the sync modes docs.
Connect to Liftoff
Go to the Destinations overview page and click the Add destination button. Select Liftoff and click Continue. You can then authenticate Hightouch to Liftoff.
You need to enter the following required fields:
- API key: Ask your Customer Support Representative at Liftoff for your API key.
Sync Configuration
Once you’ve set up your Liftoff destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Liftoff destination you want to sync to.
This integration supports syncing audiences.
Record Matching
You can match rows from your model to users in Liftoff on their Device ID. Refer to the record matching docs for more information.
Delete Behavior
The delete behavior you select dictates what to do when a row no longer appears in your model’s query results. You have the following options:
Tips and troubleshooting
To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .Last modified on July 9, 2025
