Supported syncing
For more information about sync modes, refer to the sync modes docs.
Connect to Google Search Ads 360
Go to the Destinations overview page and click the Add destination button. Select Google Search Ads 360 and click Continue. You can then authenticate Hightouch to Google Search Ads 360. For the Authentication method, select Log in to Google Search Ads 360 and log into your Google Search Ads 360 account. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.Sync configuration
Once you’ve set up your Google Search Ads 360 destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Google Search Ads 360 destination you want to sync to.Syncing conversions
Sync data from any source to Google Search Ads 360 conversions.Record matching
You can match rows from your model to conversion in Google Search Ads 360 on any column in your model and any field in Google Search Ads 360. Ensure the data types of the model column and Google Search Ads 360 field you select match. Refer to the record matching docs for more information.Field mapping
Hightouch lets you sync event properties via field mapping.The
segmentationType property is sent with all conversions with the value ‘FLOODLIGHT’ which is the only acceptable value for this field.