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Overview

Deliver more relevant ads across LG’s premium, brand-safe inventory. Reach addressable audiences across LG Smart TV Native and CTV ad experiences by matching your first-party identifiers with LG IDs using Match Booster.

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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to LG Ad Solutions

This integration requires prior approval from the LG Ad Solutions team and the Hightouch team before proceeding. To gain approval, please and connect us directly with your LG Ad Solutions rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect. To connect, input the Advertiser Name provided by your LG rep.

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Syncing custom audiences

You can input the name of the audience you plan on delivering to LG. Additionally, you can specify other properties for your audience.

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User identifiers

LG only accepts LG Ad IDs to match on. We recommend using Match Booster to resolve your identifiers to these LG Ad IDs if you do not have them.
Increase match rates in LG Ad Solutions by enabling Match Booster.

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Delete behavior

The only supported sync mode is all mode, meaning that each sync run will refresh the entire audience. Users removed from your audience will automatically be dropped with each refresh - only present users will remain in the LG audience.

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .

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Refresh rate

LG Ad Solutions has a max refresh rate of daily. You should not have your LG Ad Solutions syncs running more than daily.

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Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your LG rep for insights into match rates and audience reach. Keep in mind that audience counts reflect the number of LG devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.

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Live debugger

Live debugger view is not support for this integration. Please if you see any issues.
Last modified on September 23, 2026