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Overview

Deliver more relevant ads across Samsung’s premium, brand-safe inventory and ad formats that are not available through programmatic buys. Reach addressable audiences across their ecosystem of Smart TVs, Smart Phones, and Digital Signage by matching your first-party identifiers with Samsung IDs using Match Booster.

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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to Samsung Ads

This integration requires prior approval from the Samsung Ads team and the Hightouch team before proceeding. To gain approval, please and connect us directly with your Samsung rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.

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Syncing custom audiences

You can select the name of the audience you plan on delivering to Samsung Ads. You will need to for every new audience you want to target. We will set that up for you before syncing.

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User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding Samsung Ads fields. You can match on any of the following user fields:
  • Hashed email (SHA256)
  • MAID
Increase match rates in Samsung Ads by enabling Match Booster.

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Delete behavior

The only supported sync mode is all mode, meaning that each sync run will refresh the entire audience. Users removed from your audience will automatically be dropped with each refresh - only present users will be in Samsung Ads’s audience.

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .

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Refresh rate

Samsung Ads has a max refresh rate of monthly. You should not have your Samsung Ads syncs running more than every 4 weeks.

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Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your Samsung rep for insights into match rates and audience reach. Keep in mind that audience counts reflect the number of Samsung devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.

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Live debugger

Live debugger view is not support for this integration. Please if you see any issues.
Last modified on September 23, 2026