Supported syncing
For more information about sync modes, refer to the sync modes docs.
Connect to Bird
Go to the Destinations overview page and click the Add destination button. Select Bird and click Continue. You can then authenticate Hightouch to Bird.
Enter the following fields into Hightouch:
Sync configuration
Once you’ve set up your Bird destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Bird destination you want to sync to.
Sync data from any source to Bird contacts.
Record matching
You can match rows from your model to contacts in Bird on any column in your model and any contact identifier in Bird. By default, Bird supports contactId and emailaddress as identifiers, and you can add new identifier types as well. Hightouch supports matching by contactId and emailaddress, and if you have an existing custom contact identifier, you can set it in the id mapping section.
Ensure the data types of the model column and Bird field you select match. Refer to the Bird contact identifier docs and the record matching docs for more information.
Field mapping
Hightouch lets you sync contact fields via field mapping.
You can map data from any of your model columns to default and custom contact fields.
Ensure your model’s columns have the same data types as the fields you want to sync to.
Contact attributes are mapped in the second section.
Delete behavior
The delete behavior you select dictates what to do when a row no longer appears in your model’s query results. You have the following options:
Syncing segments
Sync data from any source to Bird segments.
Record matching
To match rows from your model to segments in Bird, you need to select the model column that contains values that match the Contact ID field.
Refer to the record matching docs for more information.
Field mapping
Hightouch lets you sync segment fields via field mapping.
You can map data from any of your model columns to the default segment fields.
Ensure your model’s columns have the same data types as the fields you want to sync to.
Split retries
Bird counts all segments in a batch as rejected if the request contains a single invalid segment. To pinpoint which segments are getting rejected with which errors and reduce the number of valid segments that get retried, you can enable split retries.
Tips and troubleshooting
To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .Last modified on November 4, 2025
