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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to Magnite

This integration requires prior approval from the Magnite team and the Hightouch team. To gain approval, please and connect us directly with your Magnite rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect. To use the Magnite Data integration, enter the following fields into Hightouch:
  • Client subfolder
  • Owner
To use the Magnite Match integration, enter the following fields into Hightouch:
  • Client name
  • Account ID
Once you’ve set up your Magnite destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin.

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Magnite Data integration

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Sync configuration

Select the relevant model and the Magnite Data destination you want to sync to. Then, enter the following fields into Hightouch:
  • Segment name
  • Price type (acceptable values are cpm and revshare)
  • Charge for use of the segment
  • Segment owner
  • Description for the segment (optional)

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Syncing audiences

Sync data from any source to Magnite Data audiences.

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Field mapping

Hightouch lets you sync audience fields via field mapping. You can map data from any of your model columns to the default audience fields. Magnite requires the following fields, so you must map them to complete your configuration:
  • User ID
  • User ID type
  • Update type
Ensure your model’s columns have the same data types as the fields you want to sync to.

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Magnite Match integration

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Sync configuration

Select the relevant model and the Magnite Match destination you want to sync to. Then, enter the following fields into Hightouch:
  • Segment name
  • Description for the segment (optional)
  • CPM for the segment (optional)
  • Platform for the segment
  • Membership timestamp column (optional)
  • Full resync interval (in days)

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Syncing audiences

Sync data from any source to Magnite Match audiences.

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Field mapping

Hightouch lets you sync audience fields via field mapping. You can map data from any of your model columns to the default audience fields. Magnite requires the following fields, so you must map them to complete your configuration:
  • Email (SHA256)
Ensure your model’s columns have the same data types as the fields you want to sync to.

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .
Last modified on September 23, 2026