Skip to main content

​
Overview

Captivate your audience with digital out-of-home (DOOH) ads that are tailored to the location, weather, and time of day based on the foot patterns of your first-party audiences.

​
Supported syncing

For more information about sync modes, refer to the sync modes docs.

​
Connect to Vistar Media

This integration requires prior approval from the Vistar Media team and the Hightouch team before proceeding. To gain approval, please and connect us directly with your Vistar Media rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect. To connect, input the Client Name provided by your Vistar rep.

​
Syncing custom audiences

You can input the ID of the audience you plan on delivering to Vistar along with other properties.

​
User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding Vistar fields. You can match on any of the following user fields:
  • MAID
Increase match rates in Vistar Media by enabling Match Booster.

​
Delete behavior

The only supported sync mode is all mode, meaning that each sync run will refresh the entire audience. Users removed from your audience will automatically be dropped with each refresh - only present users will be in Vistar’s audience.

​
Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .

​
Refresh rate

Vistar Media has a max refresh rate of monthly. Though they recommend a one-and-done sync run for each campaign. You should not have your Vistar syncs running more than every 4 weeks (we recommend a manual schedule configuration).

​
Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your Vistar rep for insights into match rates and audience reach. Keep in mind that audience counts reflect the number of devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.

​
Live debugger

Live debugger view is not support for this integration. Please if you see any issues.
Last modified on September 23, 2026