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Overview

Deliver more relevant ads across Roku’s premium, brand-safe inventory. Reach addressable audiences across native, destination, video, and action ad experiences by matching your first-party identifiers with Roku-connected devices using Match Booster.

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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to Roku Ads

This integration requires prior approval from the Roku Ads team and the Hightouch team before proceeding. To gain approval, please and connect us directly with your Roku rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect. To connect, input the Advertiser Name provided by your Roku rep. This must match exactly to what is in Roku’s system.

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Syncing custom audiences

You can input or select the name of the audience you plan on delivering to Roku Ads.

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User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding Roku Ads fields. You can match on any of the following user fields:
  • Email
  • Phone
  • IP Address
  • Name
  • Postal Address
  • 1P Roku IDs
If you select 1P Roku IDs (also known as rida), Hightouch sends these 1P Roku IDs to the Roku segment directly, along with other matched Roku IDs based on your other mapped identifiers.
Increase match rates in Roku Ads by enabling Match Booster.

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Delete behavior

You can choose how to handle records in Roku when the corresponding rows are deleted in your source.

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .

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Refresh rate

Roku Ads has a max refresh rate of daily. You should not have your Roku Ads syncs running more than daily.

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Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your Roku rep for insights into match rates and audience reach. Keep in mind that audience counts reflect the number of Roku devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.

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Live debugger

Live debugger view is not support for this integration. Please if you see any issues.
Last modified on September 23, 2026