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Overview

Onboard your first-party audiences to iSpot.tv to provide visibility into tune-in metrics across your audience segments and illuminate unique media buying opportunities.

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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to iSpot.tv

This integration requires prior approval from the iSpot.tv team and the Hightouch team before proceeding. To gain approval, please and connect us directly with your iSpot rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect. To connect, input the Advertiser Name provided by your iSpot rep.

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Syncing custom audiences

You can input the name of the audience you plan on delivering to iSpot.

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User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding iSpot fields. You can match on any of the following user fields:
  • Email (Sha256 hashed)
  • MAID
  • IP Address
Increase match rates in iSpot.tv by enabling Match Booster.

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Delete behavior

The only supported sync mode is all mode, meaning that each sync run will refresh the entire audience. Users removed from your audience will automatically be dropped with each refresh - only present users will be in iSpot’s audience.

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Syncing conversions

Sync data from any source to iSpot.tv as conversion events.
To ensure syncs send each event, your event model must use a truly unique primary key. See the events syncs documentation for more information.

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Field mapping

Hightouch lets you sync event properties via field mappings.

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .

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Refresh rate

iSpot.tv has a max refresh rate of monthly. You should not have your iSpot syncs running more than every 4 weeks.

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Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your iSpot rep for insights into match rates and audience reach. Keep in mind that audience counts reflect the number of devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.

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Live debugger

Live debugger view is not support for this integration. Please if you see any issues.
Last modified on September 23, 2026