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Overview

Deliver more relevant ads across Vizio’s premium, brand-safe Smart TV ad inventory. Reach addressable audiences by matching your first-party identifiers to Vizio IDs using Match Booster.

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Supported syncing

For more information about sync modes, refer to the sync modes docs.

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Connect to Vizio Ads

This integration requires prior approval from the Vizio Ads team and the Hightouch team before proceeding. To gain approval, please and connect us directly with your Vizio rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect. To connect, input the following provided by your Vizio rep:
  • Access key
  • Secret key
  • Customer directory

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Syncing custom audiences

You can input the ID of the audience you plan on delivering to Vizio Ads.

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User identifiers

To identify which users to add or update in an audience, select model columns and the corresponding Vizio Ads fields. You can match on any of the following user fields:
  • IP address
Increase match rates in Vizio Ads by enabling Match Booster.

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Delete behavior

The only supported sync mode is all mode, meaning that each sync run will refresh the entire audience. Users removed from your audience will automatically be dropped with each refresh - only present users will be in Vizio Ads’s audience.

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Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the live debugger. To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up sync alerts. If you run into an issue this page doesn’t cover, .

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Refresh rate

Vizio Ads has a max refresh rate of daily. You should not have your Vizio Ads syncs running more than daily.

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Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your Vizio rep for insights into match rates and audience reach. Keep in mind that audience counts reflect the number of Vizio devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.

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Live debugger

Live debugger view is not support for this integration. Please if you see any issues.
Last modified on September 23, 2026