Skip to main content
This guide walks through migrating from your current event tracking tool, such as Segment or RudderStack, to Hightouch Events. It covers how to plan the migration, run both systems in parallel, validate the data, and cut over your destinations — keeping your existing workflows running throughout. The steps below follow that order. If you’re coming from a specific platform, read the platform guide alongside this roadmap for the details that differ: Segment, RudderStack, mParticle, or Amplitude. Before you start, make the foundational decisions in Plan your Events implementation — your event model, identity, contract strategy, coverage, and delivery. Those apply to any implementation; this guide covers what’s specific to a migration. For how Events works and where your data lives, see the Events overview.
Last modified on June 25, 2026