Introduction
Hightouch is an agentic marketing platform that helps teams create, launch, personalize, and measure campaigns using AI agents and customer data. Agents help marketers explore data, build audiences, create ads and lifecycle messages, and analyze campaign performance. Marketers guide, review, and refine the agents’ work before anything launches. When campaigns are ready, Hightouch can send email, SMS, and push messages directly, or deliver audiences and content to the ESPs and ad platforms you already use. Hightouch runs on top of your data warehouse, so teams use their existing customer data without copying it into a separate system. Agents work from that same data, so the audiences they suggest, the content they create, and the results they report are based on your actual customers and campaigns.Get started by team
Each team owns a different part of Hightouch. Start with the guide for your role.Find the right starting point
Start with what you want to do. Each path points you to the product that matches your goal.Create and launch paid ads
Generate ad concepts from your brand context and ad performance data, refine them, then launch approved ads to your ad platforms.
Plan, create, and send lifecycle campaigns
Describe a campaign goal, and the agent creates a brief and messages for you to refine and approve. Send email, SMS, and push from Hightouch, or export to your ESP.
Ask questions about customers and campaigns
Ask questions in plain language and get answers from your warehouse data and connected marketing channels. Save prompts as recurring reports.
Teach agents your brand
Add brand guidelines, business context, assets, and channel connections so the content agents create matches your brand.
Build audiences and journeys
Build audiences from warehouse data without writing SQL, then send them to your marketing tools or use them in multi-step journeys.
Personalize in real time
Tailor website and app experiences based on what a customer is doing right now.
Sync warehouse data to business tools
Send modeled data to sales, support, and internal tools.
Collect behavioral data
Collect events from websites, apps, and servers.
Optimize message, channel, and timing
Find the best message, channel, and timing per customer.
Unify customer profiles
Link customer records across devices and channels.
Increase ad match rates
Help ad platforms recognize more of your customers.
Set up governance and safe self-serve
Set up permissions, approvals, and ownership.
Explore products
You can start with one product and add others over time. They all use the same warehouse data.Agentic marketing
Work with agents to analyze performance, create content, and launch campaigns.- Agents: Ask questions about customer data and campaign performance, and schedule recurring reports.
- Context Hub: Add the brand guidelines, business context, assets, and channel connections that agents use when they create content and answer questions.
- Ad Studio: Create ad concepts and variants, refine them in chat or a visual editor, then launch approved ads to connected ad platforms.
- Lifecycle Studio and Native Delivery: Plan lifecycle campaigns with an agent, refine and approve the messages it creates, then send email, SMS, and push from Hightouch or export to your ESP.
Audiences and measurement
Build audiences, choose what each customer receives, and measure what worked.- Customer Studio: Build audiences and journeys from warehouse data.
- AI Decisioning: Learn which message, channel, and timing work best for each customer.
- Intelligence: Run experiments, compare results, and track campaign metrics.
Data platform
Collect, model, and deliver data, and power real-time experiences.- Models: Define reusable datasets with SQL, dbt, or a visual builder.
- Syncs: Send data to destinations on a schedule or when data changes.
- Hightouch Events: Collect behavioral data from apps and websites.
- Real-Time Personalization: Personalize onsite and in-app experiences.
- Identity Resolution: Unify customer profiles across devices and channels.
- Match Booster: Increase ad match rates with additional identifiers.
Understand how Hightouch works
These pages explain the concepts behind the platform:- How data activation works: Sources, models, syncs, destinations, and change data capture, the building blocks under everything in Hightouch.
- Lifecycle marketing: The lifecycle workflow, from exploring data and building audiences to launching campaigns and measuring results.
- Paid media: The paid media workflow, from spotting creative opportunities to launching approved ads.
- Governance best practices: How to structure roles, approval flows, environments, and audit logs so teams can work on their own without creating risk.