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This page describes Self-serve pricing (Free and Self-serve tiers). Visit the pricing page for a full feature comparison, or see the Business tier pricing page to learn about Business plans.

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Overview

Hightouch’s self-serve pricing is based on the number of active syncs in your organization.

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Plan limits

  • Free plan: 2 active syncs per month.
  • Self-serve plan: 10 active syncs per month.
There are no limits on destinations, destination types, user seats, or sync runs. Free and Self-serve plans are limited to hourly sync frequency.
To ensure we can serve all customers sustainably, we impose an operations cap of 100,000,000 operations per month. Most workspaces fall under this limit. Please get in touch with us if you’re concerned about usage.

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Workspaces

Organizations on self-serve plans are limited to one workspace per org.

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Active syncs

An active sync is any sync that has run at least once in the previous calendar month. This includes syncs that are later deleted or disabled—if a sync ran successfully during that month, it is still counted as active. At the start of each new calendar month, the active sync count resets.
Last modified on September 18, 2025