> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Get started with Match Booster

> Set up Match Booster in two steps: configure enrichment on a model, then enable it in your syncs.

> [!NOTE]
>
> Match Booster is only available on [Business tier plans](https://hightouch.com/pricing) as an add-on product.

Setting up Match Booster is a two-step process. Both steps are required — enrichment must complete before syncs can send boosted identifiers.

## 1. Configure enrichment on a model

**Who:** Data teams or platform admins

Before enabling Match Booster, confirm that your model or parent model includes at least one supported identifier (email, phone, MAID, IP address, or name + postal address).

Then, on the model's **Match Booster** tab:

1. Enable Match Booster and map your identifiers.
2. Optionally enable Household Expansion or CTV Matching.
3. Set the enrichment schedule.
4. Run the initial enrichment (one-time, can take up to 72 hours).

> [!NOTE]
>
> Wait for the initial enrichment to complete before moving to Step 2. Select
> **Email me when enrichment is complete** during initialization so you don't
> have to check manually.

See [Configure Match Booster on a model](https://docs.hightouch.com/match-booster/configure-model.md) for the full walkthrough.

## 2. Enable Match Booster in your syncs

**Who:** Marketers or platform admins

Once enrichment has completed, open a sync to a [supported destination](https://docs.hightouch.com/match-booster/overview.md#supported-destinations) and:

1. Toggle **Enable Match Booster** on in the sync's **Configuration** tab.
2. Choose a targeting level: Person, Household, or CTV.
3. Review the mapped identifiers — Hightouch automatically selects the best available enriched identifiers for the destination.

See [Enable Match Booster in syncs](https://docs.hightouch.com/match-booster/enable-in-syncs.md) for the full walkthrough.

## Monitor match rates

After a sync runs with Match Booster enabled, check match rates on the sync's **Overview** tab under **Matched users** to assess the impact of enrichment.

Match rates can take up to 48 hours to stabilize after the initial sync, depending on the ad platform.

See [Monitor match rates](https://docs.hightouch.com/match-booster/enable-in-syncs.md#monitor-match-rates) for details.