> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Vizio Ads

> Empower your advertising team to run targeted campaigns across Vizio Ad’s premium Smart TV inventory.

## Overview

Deliver more relevant ads across Vizio’s premium, brand-safe Smart TV ad inventory.
Reach addressable audiences by matching your first-party identifiers to Vizio IDs
using Match Booster.

## Supported syncing

| Sync type | Description | Supported sync modes |
| - | - | - |
| [**Audiences**](#syncing-custom-audiences) | Create and update custom audiences | All |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Vizio Ads

This integration requires prior approval from the Vizio Ads team and the Hightouch
team before proceeding.

To gain approval, please [contact the Hightouch support team](#pylon-chat) and connect us directly
with your Vizio rep who will verify approval. Once we have confirmed, we will
unlock the integration for you to connect.

To connect, input the following provided by your Vizio rep:

* Access key
* Secret key
* Customer directory

### Syncing custom audiences

You can input the ID of the audience you plan on delivering to Vizio Ads.

#### User identifiers

To identify which users to add or update in an audience, select model columns
and the corresponding Vizio Ads fields. You can match on any of the following user
fields:

* IP address

> [!TIP]
>
> Increase match rates in Vizio Ads by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Delete behavior

The only supported sync mode is `all` mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Vizio Ads's audience.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).

### Refresh rate

Vizio Ads has a max refresh rate of daily. You should not have your Vizio Ads syncs
running more than daily.

### Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your
Vizio rep for insights into match rates and audience reach.

Keep in mind that audience counts reflect the number of Vizio devices match, not
the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.

### Live debugger

Live debugger view is not support for this integration. Please [reach out to us](#pylon-chat)
if you see any issues.