> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Vistar Media

> Empower your advertising team to run digital out-of-home (DOOH) campaigns with data-driven programmatic precision.

## Overview

Captivate your audience with digital out-of-home (DOOH) ads that are tailored to
the location, weather, and time of day based on the foot patterns of your
first-party audiences.

## Supported syncing

| Sync Type | Description | Supported Sync Modes |
| - | - | - |
| **Audiences** | Create and update custom audiences | All |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Vistar Media

This integration requires prior approval from the Vistar Media team and the
Hightouch team before proceeding.

To gain approval, please [contact the Hightouch support team](#pylon-chat) and connect us directly
with your Vistar Media rep who will verify approval. Once we have confirmed,
we will unlock the integration for you to connect.

To connect, input the `Client Name` provided by your Vistar rep.

### Syncing custom audiences

You can input the ID of the audience you plan on delivering to Vistar along with
other properties.

#### User identifiers

To identify which users to add or update in an audience, select model columns
and the corresponding Vistar fields. You can match on any of the following user
fields:

* MAID

> [!TIP]
>
> Increase match rates in Vistar Media by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Delete behavior

The only supported sync mode is `all` mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Vistar's audience.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).

### Refresh rate

Vistar Media has a max refresh rate of monthly. Though they recommend a one-and-done
sync run for each campaign. You should not have your Vistar syncs running more than
every 4 weeks (we recommend a manual schedule configuration).

### Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your
Vistar rep for insights into match rates and audience reach.

Keep in mind that audience counts reflect the number of devices match, not
the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.

### Live debugger

Live debugger view is not support for this integration. Please [reach out to us](#pylon-chat)
if you see any issues.