> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Samsung Ads

> Empower your advertising team to run targeted campaigns across Samsung Ads’ premium inventory.

## Overview

Deliver more relevant ads across Samsung’s premium, brand-safe inventory and ad
formats that are not available through programmatic buys. Reach addressable
audiences across their ecosystem of Smart TVs, Smart Phones, and Digital Signage
by matching your first-party identifiers with Samsung IDs using Match Booster.

## Supported syncing

| Sync type | Description | Supported sync modes | API reference |
| - | - | - | - |
| [**Audiences**](#syncing-custom-audiences) | Create and update custom audiences | All | [Samsung DSP API docs](https://help.dsp.samsungads.com/docs/api-documentation) |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Samsung Ads

This integration requires prior approval from the Samsung Ads team and the
Hightouch team before proceeding.

To gain approval, please [contact the Hightouch support team](#pylon-chat) and connect us directly
with your Samsung rep who will verify approval. Once we have confirmed,
we will unlock the integration for you to connect.

### Syncing custom audiences

You can select the name of the audience you plan on delivering to Samsung Ads.
You will need to [reach out to us](#pylon-chat) for every new audience you want to target. We
will set that up for you before syncing.

#### User identifiers

To identify which users to add or update in an audience, select model columns
and the corresponding Samsung Ads fields. You can match on any of the following user
fields:

* Hashed email (SHA256)
* MAID

> [!TIP]
>
> Increase match rates in Samsung Ads by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Delete behavior

The only supported sync mode is `all` mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Samsung Ads's audience.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).

### Refresh rate

Samsung Ads has a max refresh rate of monthly. You should not have your Samsung
Ads syncs running more than every 4 weeks.

### Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your
Samsung rep for insights into match rates and audience reach.

Keep in mind that audience counts reflect the number of Samsung devices match,
not the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.

### Live debugger

Live debugger view is not support for this integration. Please [reach out to us](#pylon-chat)
if you see any issues.