> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Roku Advertising Direct

> Empower your advertising team to target and suppress first-party audiences across direct buys on Roku’s premium streaming platform inventory.

## Overview

Deliver more relevant ads across Roku’s premium, brand-safe inventory. Reach
addressable audiences across native, destination, video, and action ad
experiences by matching your first-party identifiers with Roku-connected
devices using Match Booster.

## Supported syncing

| Sync type | Description | Supported sync modes | API reference |
| - | - | - | - |
| [**Audiences**](#syncing-custom-audiences) | Create and update custom audiences | All | [Custom Audiences docs](https://help.ads.roku.com/en/articles/9471526-custom-audiences) |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Roku Ads

This integration requires prior approval from the Roku Ads team and the Hightouch
team before proceeding.

To gain approval, please [contact the Hightouch support team](#pylon-chat) and connect us directly
with your Roku rep who will verify approval. Once we have confirmed, we will unlock
the integration for you to connect.

To connect, input the `Advertiser Name` provided by your Roku rep. This must match
exactly to what is in Roku's system.

### Syncing custom audiences

You can input or select the name of the audience you plan on delivering to Roku Ads.

#### User identifiers

To identify which users to add or update in an audience, select model columns
and the corresponding Roku Ads fields. You can match on any of the following user
fields:

* Email
* Phone
* IP Address
* Name
* Postal Address
* 1P Roku IDs

If you select 1P Roku IDs (also known as `rida`), Hightouch sends these 1P Roku IDs to the Roku segment directly, along
with other matched Roku IDs based on your other mapped identifiers.

> [!TIP]
>
> Increase match rates in Roku Ads by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Delete behavior

You can choose how to handle records in Roku when the corresponding rows are deleted in your source.

| Behavior | Description |
| - | - |
| **Do nothing** | Keep the contact in your Roku audience |
| **Remove from list** | Remove the contact from your Roku audience |

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).

### Refresh rate

Roku Ads has a max refresh rate of daily. You should not have your Roku Ads
syncs running more than daily.

### Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your
Roku rep for insights into match rates and audience reach.

Keep in mind that audience counts reflect the number of Roku devices match, not
the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.

### Live debugger

Live debugger view is not support for this integration. Please [reach out to us](#pylon-chat)
if you see any issues.