> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Podscribe

> Simple, powerful podcast and audio ad analytics + tools that help everyone make better decisions.

## Supported syncing

| Type | Description | Supported Sync Modes | API Reference |
| - | - | - | - |
| **Events** | Sync data from any source to Podscribe events | Insert | [Events docs](https://help.podscribe.com/sending-podscribe-conversion-events-/g4g8w3hppouCfkXZdcx6FV/sending-events-server-to-server-s2s-in-batch-or-as-an-img-tag/67UdckfSLHXAPtUAfWDyud) |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Podscribe

Go to the [**Destinations** overview page](https://app.hightouch.com/destinations?from=docs) and click the **Add destination** button. Select **Podscribe** and click **Continue**. You can then authenticate Hightouch to **Podscribe**.

Enter the following fields into Hightouch:

* **Advertiser ID**
* **User ID**

## Sync configuration

Once you've set up your Podscribe destination and have a [model](https://docs.hightouch.com/getting-started/concepts.md#models) to pull data from, you can set up your sync configuration to begin syncing data. Go to the [**Syncs** overview page](https://app.hightouch.com/syncs?from=docs) and click the **Add sync** button to begin. Then, select the relevant model and the Podscribe destination you want to sync to.

### Syncing events

Sync data from any source to Podscribe events.

> [!WARNING]
>
> To ensure syncs send each event, your event model must use a truly unique [primary key](https://docs.hightouch.com/getting-started/concepts.md#unique-primary-key-requirement). See the [events syncs](https://docs.hightouch.com/syncs/types-and-modes.md#event-syncs) documentation for more information.

#### Record matching

You can match rows from your model to events in Podscribe on any column in your model and any field in Podscribe. Ensure the data types of the model column and Podscribe field you select match.
Refer to the [record matching docs](https://docs.hightouch.com/syncs/record-matching.md) for more information.

#### Field mapping

Hightouch lets you sync event properties via field mapping.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).