> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Moloco

> Moloco is the AI-powered growth engine that unlocks the value of a business's first-party data.

## Supported syncing

| Type | Description | Supported Sync Modes | API Reference |
| - | - | - | - |
| **Customer Sets** | Sync data from any source to Moloco customer sets | Add | [Customer Sets docs](https://developer.moloco.cloud/docs/getting-started) |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Moloco

Go to the [**Destinations** overview page](https://app.hightouch.com/destinations?from=docs) and click the **Add destination** button. Select **Moloco** and click **Continue**. You can then authenticate Hightouch to **Moloco**.

Enter the following fields into Hightouch:

* **Ad Account ID**
* **API key**

## Sync configuration

Once you've set up your Moloco destination and have a [model](https://docs.hightouch.com/getting-started/concepts.md#models) to pull data from, you can set up your sync configuration to begin syncing data. Go to the [**Syncs** overview page](https://app.hightouch.com/syncs?from=docs) and click the **Add sync** button to begin. Then, select the relevant model and the Moloco destination you want to sync to.

### Syncing customer sets

Sync data from any source to Moloco customer sets.

#### Creating a new customer set

You can create a new customer set via Hightouch by selecting `Create a new customer set`. If selected, Hightouch will generate a new customer set. The customer set will not be ready for 30 minutes, so the initial sync will wait 30 minutes for the customer set to be ready, and then sync your data over.

#### Record matching

To match rows from your model to customer sets in Moloco, you need to select a model column and corresponding Moloco field. You can match on any of the following Moloco fields:

* **Apple IDFA**
* **Google ADID**

#### Field mapping

Hightouch lets you sync customer set fields via [field mapping](https://docs.hightouch.com/syncs/mapping-data.md).
You can map data from any of your model columns to the default customer set fields.
Ensure your model's columns have the same data types as the fields you want to sync to.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).