> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LiveIntent

> Empower your marketing team to match audiences across LiveIntent's publisher network for targeting and suppression.

## Supported syncing

| Sync Type | Description | Supported Sync Modes | API documentation |
| - | - | - | - |
| **Custom Audiences** | Sync data from any source to an LiveIntent list as user identifiers | Upsert | [Custom Audience](https://audiences.liveintent.com/api-guide#tag/What-is-a-Custom-Audience) |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to LiveIntent

Go to the [**Destinations** overview page](https://app.hightouch.com/destinations?from=docs) and click the **Add destination** button. Select **LiveIntent** and click **Continue**.

You can connect to LiveIntent with either an API Token, or a username and password. Contact your account team at LiveIntent for credentials.

## Sync configuration

Once you've set up your LiveIntent destination and have a [model](https://docs.hightouch.com/getting-started/concepts.md#models) to pull data from, you can set up your sync configuration to begin syncing data. Go to the [**Syncs** overview page](https://app.hightouch.com/syncs?from=docs) and click the **Add sync** button to begin. Then, select the relevant model and the LiveIntent destination you want to sync to.

### Audience selection

Select whether you'd like to create a new audience or sync to an existing audience. If you would like to create a new audience, enter the name of the audience in the sync configuration form.

### Field mapping

LiveIntent uses email, IDFA, and AAID to identify users. Select which of these identifiers you would like to map your records as and send to LiveIntent.

> [!TIP]
>
> Increase match rates in LiveIntent by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Handling PII and hashing

LiveIntent expects **email** values to be hashed.

For audience syncs, by default, Hightouch automatically hashes first-party user data fields before sending requests. If the data in your model is already hashed, you can disable PII hashing to successfully send data to LiveIntent.

### Delete behavior

When records leave your query result, they are removed from your audience by default. If you would not like to delete any records from your audience, you can choose to do nothing when records leave your query result.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).