> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LG Ad Solutions

> Empower your advertising team to run targeted campaigns across LG’s premium Smart TV inventory.

## Overview

Deliver more relevant ads across LG’s premium, brand-safe inventory. Reach
addressable audiences across LG Smart TV Native and CTV ad experiences by
matching your first-party identifiers with LG IDs using Match Booster.

## Supported syncing

| Sync type | Description | Supported sync modes |
| - | - | - |
| [**Audiences**](#syncing-custom-audiences) | Create and update custom audiences | All |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to LG Ad Solutions

This integration requires prior approval from the LG Ad Solutions team and the
Hightouch team before proceeding.

To gain approval, please [contact the Hightouch support team](#pylon-chat) and connect us directly
with your LG Ad Solutions rep who will verify approval. Once we have confirmed,
we will unlock the integration for you to connect.

To connect, input the `Advertiser Name` provided by your LG rep.

### Syncing custom audiences

You can input the name of the audience you plan on delivering to LG.
Additionally, you can specify other properties for your audience.

#### User identifiers

LG only accepts LG Ad IDs to match on. We recommend using Match Booster to
resolve your identifiers to these LG Ad IDs if you do not have them.

> [!TIP]
>
> Increase match rates in LG Ad Solutions by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Delete behavior

The only supported sync mode is `all` mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will remain in the LG audience.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).

### Refresh rate

LG Ad Solutions has a max refresh rate of daily. You should not have your LG Ad
Solutions syncs running more than daily.

### Matched device count

Match rates are not available to preview in the Hightouch platform. Contact your
LG rep for insights into match rates and audience reach.

Keep in mind that audience counts reflect the number of LG devices match, not
the number of users matched. Also keep in mind that matching occurs at the
household level, and that a single household may own multiple devices.

### Live debugger

Live debugger view is not support for this integration. Please [reach out to us](#pylon-chat)
if you see any issues.