> ## Documentation Index > Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt > Use this file to discover all available pages before exploring further. # Insider InOne > InOne brings together all technologies marketers need to deliver personalized experiences under a single, highly usable platform. InOne makes the technology so seamless that it truly blends into the daily lives of marketers, fully empowering them behind the scenes. ## Supported syncing | Type | Description | Supported Sync Modes | | - | - | - | | **Users** | Sync data from any source to Insider users | Upsert, Update, Insert | | **Events** | Sync data from any source to Insider events | Insert | | **Segments** | Sync data from any source to Insider segments | Add, Remove | | **Subscriptions** | Sync data from any source to Insider subscriptions | Upsert | For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs. ## Connect to Insider InOne Go to the [**Destinations** overview page](https://app.hightouch.com/destinations?from=docs) and click the **Add destination** button. Select **Insider** and click **Continue**. You can then authenticate Hightouch to **Insider**. Enter the following required fields into Hightouch: * **Partner name**:This is your partner name. Navigate to InOne > InOne Settings > [Account Preferences](https://academy.useinsider.com/docs/account-preferences) to copy your partner name. The partner name should be lowercase. * **Request token**:This key is required to authorize your request. Refer to [API Authentication Tokens](https://academy.useinsider.com/docs/api-authentication-tokens#generate-api-key) to generate your token. ## Sync configuration Once you've set up your Insider destination and have a [model](https://docs.hightouch.com/getting-started/concepts.md#models) to pull data from, you can set up your sync configuration to begin syncing data. Go to the [**Syncs** overview page](https://app.hightouch.com/syncs?from=docs) and click the **Add sync** button to begin. Then, select the relevant model and the Insider destination you want to sync to. ### Syncing users Sync data from any source to Insider users. #### Record matching To match rows from your model to user in Insider, you need to select a model column and corresponding Insider field. You can match on any of the following Insider fields: * **Email** * **Phone number** * **UUID** > [!NOTE] > > In **Insert** mode, Insider automatically generates an identifier for every > new record synced, so there is no need to match an existing record. #### Field mapping Hightouch lets you sync user fields via [field mapping](https://docs.hightouch.com/syncs/mapping-data.md). You can map data from any of your model columns to default and custom user fields. If you send data for a custom field that doesn't exist, Hightouch adds the field. Ensure your model columns data types match the data types of the fields you want to sync to. #### Delete behavior The [delete behavior](https://docs.hightouch.com/syncs/overview.md#delete-behavior) you select dictates what to do when a row no longer appears in your model's query results. You have the following options: | Behavior | Description | | - | - | | **Do nothing** | Keep the user in Insider with all its synced fields | | **Clear** | Clear all the mapped fields, but keep the user in Insider | ### Syncing events Sync data from any source to Insider events. > [!WARNING] > > To ensure syncs send each event, your event model must use a truly unique [primary key](https://docs.hightouch.com/getting-started/concepts.md#unique-primary-key-requirement). See the [events syncs](https://docs.hightouch.com/syncs/types-and-modes.md#event-syncs) documentation for more information. #### Record matching You can match rows from your model to event in Insider on any column in your model and any field in Insider. Ensure the data types of the model column and Insider field you select match. Refer to the [record matching docs](https://docs.hightouch.com/syncs/record-matching.md) for more information. #### Field mapping Hightouch lets you sync event properties via field mapping. ### Syncing segments Sync data from any source to Insider segments. #### List field The name of an array field that has already been created in Insider InOne. This field will contain a list of segments the user belongs to. #### Segment name The name of the segment the sync will handle subscriptions for. This segment name will be added to or removed from the list field entered above as users' subscription statuses change. #### Record matching To match rows from your model to segment in Insider, you need to select a model column and corresponding Insider field. You can match on any of the following Insider fields: * **Phone number** * **UUID** #### Field mapping Hightouch lets you sync segment fields via [field mapping](https://docs.hightouch.com/syncs/mapping-data.md). You can map data from any of your model columns to the default segment fields. Ensure your model columns data types match the data types of the fields you want to sync to. ### Syncing subscriptions Sync data from any source to Insider subscriptions. #### Record matching To match rows from your model to subscription in Insider, you need to select a model column and corresponding Insider field. You can match on any of the following Insider fields: * **Email** * **Phone** #### Field mapping Hightouch lets you sync subscription fields via [field mapping](https://docs.hightouch.com/syncs/mapping-data.md). You can map data from any of your model columns to the default subscription fields. Ensure your model columns data types match the data types of the fields you want to sync to. ## Tips and troubleshooting To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).