> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Search Ads 360

> Search Ads 360 helps you respond to an ever-changing market in real time and at scale.

## Supported syncing

| Sync type | Description | Supported sync modes | API reference |
| - | - | - | - |
| [**Conversions**](#syncing-conversions) | Sync data from any source to Google Search Ads 360 conversions | Insert | [Conversions docs](https://developers.google.com/search-ads/v2/reference/conversion/insert) |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Google Search Ads 360

Go to the [**Destinations** overview page](https://app.hightouch.com/destinations?from=docs) and click the **Add destination** button. Select **Google Search Ads 360** and click **Continue**. You can then authenticate Hightouch to **Google Search Ads 360**.

For the **Authentication method**, select **Log in to Google Search Ads 360** and log into your Google Search Ads 360 account. Once successful, you will be redirected back to Hightouch to enter a descriptive name for your destination and complete setup.

## Sync configuration

Once you've set up your Google Search Ads 360 destination and have a [model](https://docs.hightouch.com/getting-started/concepts.md#models) to pull data from, you can set up your sync configuration to begin syncing data. Go to the [**Syncs** overview page](https://app.hightouch.com/syncs?from=docs) and click the **Add sync** button to begin. Then, select the relevant model and the Google Search Ads 360 destination you want to sync to.

### Syncing conversions

Sync data from any source to Google Search Ads 360 conversions.

> [!WARNING]
>
> To ensure syncs send each event, your event model must use a truly unique [primary key](https://docs.hightouch.com/getting-started/concepts.md#unique-primary-key-requirement). See the [events syncs](https://docs.hightouch.com/syncs/types-and-modes.md#event-syncs) documentation for more information.

#### Record matching

You can match rows from your model to conversion in Google Search Ads 360 on any column in your model and any field in Google Search Ads 360. Ensure the data types of the model column and Google Search Ads 360 field you select match.
Refer to the [record matching docs](https://docs.hightouch.com/syncs/record-matching.md) for more information.

#### Field mapping

Hightouch lets you sync event properties via field mapping.

> [!NOTE]
>
> The `segmentationType` property is sent with all conversions with the value 'FLOODLIGHT' which is the only acceptable value for this field.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).