> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Dynata

> Empower your brand, marketing, and advertising teams to make data-driven decisions with Dynata’s data and insight solutions.

## Overview

Sync your first-party audiences with Dynata data and insights solutions to
better measure, evaluate, and optimize advertising effectiveness in critical
areas of your media to see how a campaign influences consumers at all levels of
the purchase funnel.

## Supported syncing

| Sync Type | Description | Supported Sync Modes |
| - | - | - |
| **Audiences** | Create and update custom audiences | All |

For more information about sync modes, refer to the [sync modes](https://docs.hightouch.com/syncs/types-and-modes.md#sync-modes) docs.

## Connect to Dynata

This integration requires prior approval from the Dynata team and the Hightouch
team before proceeding.

To gain approval, please [contact the Hightouch support team](#pylon-chat) and connect us directly
with your Dynata rep who will verify approval. Once we have confirmed, we will
unlock the integration for you to connect.

To connect, input the following provided by your Dynata rep:

* Access key
* Secret key
* Bucket name

### Syncing custom audiences

You can input the name of the audience you plan on delivering to Dynata.

#### User identifiers

To identify which users to add or update in an audience, select model columns
and the corresponding Dynata fields. You can match on any of the following user
fields:

* Unique ID (required for de-duping)
* Email (SHA256)
* Phone (SHA256)
* MAID
* IP address
* First name
* Last name
* Address1
* Address2
* City
* State
* Postal code
* Zip4
* Country

> [!TIP]
>
> Increase match rates in Dynata by enabling [Match Booster](https://docs.hightouch.com/match-booster/overview.md).

#### Delete behavior

The only supported sync mode is `all` mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Dynata's audience.

## Tips and troubleshooting

To see the exact API requests and responses from each sync run, use the [live debugger](https://docs.hightouch.com/syncs/debugger.md). To get notified by Slack, PagerDuty, SMS, or email when a sync fails, set up [sync alerts](https://docs.hightouch.com/syncs/alerting.md). If you run into an issue this page doesn't cover, [contact support](#pylon-chat).

### Refresh rate

Dynata has a max refresh rate of monthly. You should not have your Dynata syncs
running more than every 4 weeks.

### Matched users count

Match rates are not available to preview in the Hightouch platform. Contact your
Dynata rep for insights into match rates and audience reach.

### Live debugger

Live debugger view is not support for this integration. Please [reach out to us](#pylon-chat)
if you see any issues.