> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Changelog

> What's new and what's changed in Hightouch.

**October 22, 2026**

Context Hub now connects to Google Drive, so agents can read the docs and sheets your team already keeps there. Hightouch keeps the synced files up to date, so you don't need to upload them again each time they change.

**October 19, 2026**

New [MNTN](https://docs.hightouch.com/destinations/mntn.md) destination for syncing audience segments and conversion events to MNTN, the connected TV (CTV) advertising platform. Use segments to target people in MNTN campaigns or to exclude them, such as current subscribers and recent purchasers.

**October 19, 2026**

Emarsys destinations now support [OpenID Connect](https://docs.hightouch.com/destinations/emarsys.md#openid-connect) authentication with a client ID and client secret, in addition to WSSE. Emarsys stops supporting WSSE on February 1, 2027, so switch existing destinations to OpenID Connect on the destination's **Configuration** tab before then. Your existing syncs keep working without other changes.

**October 15, 2026**

[Braze plugins](https://docs.hightouch.com/events/sdks/browser.md#braze) are now available for the Hightouch browser, iOS, and Android SDKs. They pass the user updates, events, and purchases you track with Hightouch on to Braze, so you can use Braze in-app messages and Content Cards without adding separate Braze tracking.

**October 15, 2026**

Improvement[Warehouse Export](https://docs.hightouch.com/sources/snowflake.md#choose-your-sync-engine) speeds up large syncs by having your warehouse write results straight to cloud storage. When a setup problem, such as missing bucket permissions, turns it off, Hightouch now shows that it's off and why, and you can re-enable it for a single sync or for all of a source's syncs.

**October 15, 2026**

Snowflake sources can use a [named external stage](https://docs.hightouch.com/sources/snowflake.md#choose-your-sync-engine) for Warehouse Export, so Snowflake writes to your storage bucket with its own access instead of temporary credentials from Hightouch. Use it if your Snowflake account blocks writes that use temporary credentials.

**October 14, 2026**

ImprovementThe Connections page shows the status, run history, and any errors or warnings for each Fivetran connection that brings data to your agents. You can also test connections and run syncs on demand.

![Fivetran connection details with run history and Test connection and Sync now buttons](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/context-hub/fivetran-connection-details.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=02affffda55a1c8b513667b0ac87e442)

**October 14, 2026**

When AI Decisioning [schedules](https://docs.hightouch.com/ai-decisioning/agents.md#step-3-optional-configure-scheduling) messages for the best time of day, you can choose the exact send time within each three-hour window. For example, send early-morning messages at 7 AM instead of 6 AM while morning messages still go out at 9 AM. Send times follow each user's time zone and apply to new recommendations.

![Send at times set for each three-hour scheduling window](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/aid/send-time-windows.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=a6da5f7e2b62b61126b27369f66312dc)

**October 14, 2026**

New [Amazon SQS](https://docs.hightouch.com/events/sources/amazon-sqs.md) event source for collecting events directly from SQS queues.

**October 14, 2026**

New [Amazon Kinesis](https://docs.hightouch.com/events/sources/amazon-kinesis.md) event source for collecting events directly from Kinesis streams.

**October 14, 2026**

ImprovementWhen you sync users to Iterable in Update mode, you can now [skip records for users who don't exist in Iterable](https://docs.hightouch.com/destinations/iterable.md#users-that-dont-exist-in-iterable) instead of rejecting them. Skipped records don't count as rejections, so rejected-row alerts reflect only real errors.

**October 8, 2026**

ImprovementAgent responses now include citations for the definitions and assumptions behind each part of an answer. A citation appears at the end of each paragraph or list item it supports, and the full list still appears at the end of the response.

![Definitions an agent used, shown from the label at the end of a paragraph](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/agents/inline-definition-citations.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=464401536888807216634b69ec319979)

**October 8, 2026**

Automatically sync images and creative files from your digital asset manager (DAM), the tool where your team stores brand assets, into your asset library. Run the sync on a schedule, or start it whenever you need fresh assets.

**October 8, 2026**

The [OpenAI destination](https://docs.hightouch.com/destinations/open-ai.md#syncing-segments) now supports syncing custom audiences, in addition to conversion events. You can match users on email, phone number, or Google advertising ID.

**October 7, 2026**

Event-based journeys now let you select [subsets](https://docs.hightouch.com/customer-studio/journeys/create.md#subsets) on the Start tile. Select a subset in each required category before you select **Update**. Your selections determine who can enter the journey and who can receive messages sent from it.

**October 7, 2026**

ImprovementWhen you [trigger Braze campaigns](https://docs.hightouch.com/destinations/braze.md#trigger-campaigns) or Canvases, you can now identify recipients by email address or user alias, not just external user ID. This lets you reach prospects and unregistered users who don't have an external ID in Braze yet.

**October 7, 2026**

ImprovementAdobe Campaign Classic recipients and custom resources syncs now support [All mode](https://docs.hightouch.com/destinations/adobe-campaign-classic.md#recipients), which adds every row as a new record on each run and leaves earlier records unchanged. Use it to trigger a recurring campaign for everyone in an audience again, or to keep past records as a history.

**October 2, 2026**

ImprovementWhen an agent makes an assumption in chat, such as how your business defines an active customer, it's saved to the **Definitions** tab. Review, edit, and approve it there, and agents use the same definition in future chats. The **Session Context** panel shows everything an agent used in a chat, including definitions, audiences, and files.

![Definitions tab with assumed and verified definitions](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/context-hub/definitions-tab.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=dda97161bd398ab61f2ed47b15754d38)

![Session Context panel listing the data, context, and definitions used in a chat](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/context-hub/session-context-panel.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=98710aad6c8409fcb12613e41cfb9fe3)

**October 2, 2026**

The [Health tab](https://docs.hightouch.com/ai-decisioning/agent-health.md) for an AI Decisioning agent shows whether the syncs that deliver its messages are working. A Syncs card lists the last 12 hours of runs for each channel, and failed runs show the error with a link to investigate.

![Syncs card on an AI Decisioning agent's Health tab with the last 12 hours of runs per channel](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/aid/health-syncs-card.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=f6392c8e947cb51616bca76f44576da2)

**September 30, 2026**

Realtime audiences and realtime traits can filter on [arrays of objects](https://docs.hightouch.com/real-time/setup.md#step-4-add-a-realtime-event-condition) in event payloads, like the products in an order. Choose **any item** or **all items**, and every item condition is checked against the same item, so `brand = Acme` and `price > 100` only match a single product that meets both.

![Realtime event condition matching any item in an array of products](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/customer-studio/realtime-array-item-conditions.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=3a428f0775014d5760bd4afa61558e36)

**September 30, 2026**

Improvement[Amazon Ads](https://docs.hightouch.com/destinations/amazon-ads.md#choose-an-audience-system-first-party-data) first-party audience syncs now use Ads Data Manager, which replaces Amazon's older AMC audiences. Hightouch creates the audience and shares it with Amazon DSP, so you no longer set it up in AMC first. New syncs need your manager account ID in the destination settings, and existing syncs keep working as they are.

**September 25, 2026**

Consent settings link a feature matrix to consent records. When a user revokes consent, you can remove features that depend on that consent from warehouse data and stored historical interactions, or report the revoked consent without removing the data. Not yet available for Redshift or Databricks.

![Consent settings with a revocations model and purge options](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/aid/consent-settings.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=66286e6eec6adcee4658055ba52dad56)

**September 24, 2026**

Agents can create and edit [journeys](https://docs.hightouch.com/customer-studio/journeys.md) from a plain-language description, and help design, debug, and fix existing ones. Agents can't edit a live journey or start and stop one, and destination tiles are still configured on the journey canvas.

![Creating a journey from a plain-language request in agent chat](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/agents/journey-creation.gif?s=3287d75732f0206e2589e36e428b476b)

**September 22, 2026**

Templates reuse a layout across many ads so they follow your brand's look and feel, making it faster to create variants for different audiences and channels.

![Editing an ad template's layers and slots](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/ad-studio/template-editor.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=6dc8a753b9eb888b663253ab042753a8)

**September 21, 2026**

ImprovementThe [agent](https://docs.hightouch.com/customer-studio/usage.md#build-with-the-agent) and Insights now open in a sidebar that stays available as you work on an audience. On smaller screens, the sidebar appears as an overlay. It also suggests prompts to help you get started and makes it easier to return to previous chats.

![Agent sidebar on an audience page with suggested prompts](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/customer-studio/audience-agent-sidebar.gif?s=de06983f79553a8b57245f202e63928c)

**September 18, 2026**

Speak to an agent instead of typing your message. Useful for describing an analysis you want or an audience you're building, where saying it out loud is faster than writing it out.

![Microphone control in the agent chat box](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/agents/speech-to-text.gif?s=6e59eb17c6f988b53a2f280b49f11043)

**September 17, 2026**

Improvement[Audience size limits](https://docs.hightouch.com/customer-studio/usage.md#limit-the-audience-size) accept a percentage of members, not just a fixed number. The limit applies after your filters, so a top-25% limit sorted by purchase total scopes to the audience you built rather than to every user in the parent model.

![Limiting an audience to the top 25% of members by purchase total](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/customer-studio/limit-audience-size-by-percentage.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=6b2445bc3415543e9cae7466e0f8c851)

**September 11, 2026**

Improvement[Iterable trigger syncs](https://docs.hightouch.com/destinations/iterable.md#sync-modes) support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey. A row previously fired only when it first appeared in the model, so Update and Upsert let you re-trigger a campaign when a contact's data changes.

**September 8, 2026**

The [SMTP Email destination](https://docs.hightouch.com/destinations/email.md#json) can attach query results as a JSON file, in addition to CSV.

**September 4, 2026**

[Audience membership traits](https://docs.hightouch.com/customer-studio/traits.md#audience-membership-traits) list every audience a user currently belongs to as a column on the parent model. Sync that list to a destination alongside a user's other traits, or filter on its length to find users who belong to fewer than five campaigns.

**September 2, 2026**

Improvement[Object ID lookups](https://docs.hightouch.com/destinations/salesforce.md#relationships-object-id-lookup) on the Salesforce and Salesforce Sandbox destinations accept additional match conditions. Alongside the existing field-equals-column match, add fixed-value conditions so the lookup resolves only against records that qualify, such as active users or a single record type.

**August 26, 2026**

The [Events CLI](https://docs.hightouch.com/events/contracts/cli.md) generates typed SDK wrappers from event contracts so you can catch schema mismatches in your editor.

**August 26, 2026**

ImprovementRename a chat in the agent sidebar by double-clicking its name, typing, and pressing Enter. The sidebar is also fully keyboard-navigable, and switching between chats is faster.

**August 25, 2026**

ImprovementConfiguration forms for syncs, sync templates, destinations, sources, and event syncs respond faster to typing and toggles. Large field mappings that used to lag behind keystrokes now keep up.

**August 24, 2026**

Move ads through review and approval inside Ad Studio. A status view groups ads on a kanban board, status updates are available from the gallery view or the ad itself, and the ad's activity sidebar shows the full status and comment history.

**August 19, 2026**

Comment on an ad in the visual editor to gather feedback before you launch. Pin a note to a spot on a static ad or a moment in a video, mention teammates to notify them by email, and track unread threads from the notifications bell above the Ads page.

![Leaving a comment on an ad with the comments rail open](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/ad-studio/ad-comments.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=0ada2f37bba2e0fdb7a39598a5f3f3ab)

**August 19, 2026**

Sync Snowflake semantic views or Databricks Unity Catalog metric views into Context Hub as an external context source. Agents read your governed definitions for terms like LTV, net revenue, and active customer, then use them to interpret questions and write queries.

**August 18, 2026**

New [FreeWheel Data Suite](https://docs.hightouch.com/destinations/freewheel-data-suite.md#audiences) destination — create FreeWheel segments and keep their membership current for targeting across CTV inventory. Hightouch computes which users entered or left the audience between runs and delivers those changes as incremental additions and removals.

**August 13, 2026**

New [Purchasely](https://docs.hightouch.com/destinations/purchasely.md#custom-audiences) destination — sync audience membership into Purchasely custom audiences to personalize in-app paywalls. Members are added and removed as your audience changes, matched by your own user ID or the Purchasely anonymous ID.

**August 10, 2026**

A [**Manage traits** grant](https://docs.hightouch.com/workspace-management/roles.md#parent-models) lets you give marketers access to create and edit traits and trait templates without granting full schema configuration access. Scope the grant globally or to specific parent models.

**August 6, 2026**

Adobe Campaign Classic recipient syncs support [Campaign v8 staging tables](https://docs.hightouch.com/destinations/adobe-campaign-classic.md#write-method) as an opt-in write method, using Adobe's Ingest APIs for high-volume writes on v8's cloud architecture. Existing syncs keep writing directly to the Campaign database.

**August 4, 2026**

Pin chats on the agent chat page to keep important conversations accessible as new ones come in. Pinned state is stored locally in the browser.

**August 3, 2026**

Agents can read and analyze journey definitions, runs, and logs — ask an agent for help understanding a complex journey, debugging a run issue, or analyzing journey performance.

**July 30, 2026**

Journey [time delay](https://docs.hightouch.com/customer-studio/journeys.md#time-delay) tiles support a **Next matching time** mode. Release members at a specific time of day (for example, 9 AM ET), optionally after a fixed number of days, and optionally only on selected weekdays.

**July 30, 2026**

Suggested reports appear on the Reports page as pre-generated options tailored to the workspace's context and data. Pick one and customize it through follow-up questions, or write a custom report from scratch.

**July 30, 2026**

ImprovementProbabilistic IDR (pIDR) graphs support incremental configuration changes: adding a pIDR identifier, removing one, turning pIDR on for a previously deterministic-only graph, or enabling a second (Strict or Loose) confidence threshold. Each change applies on the next run without a full rerun, and existing `ht_id` values are preserved.

**July 28, 2026**

[MoEngage segment syncs](https://docs.hightouch.com/destinations/moengage.md#syncing-segments) support MoEngage's new partner cohort API — route audiences to a specific MoEngage Team, and write user attributes in the same call as cohort membership so a single sync replaces separate Users and Segments syncs. Existing syncs continue on the legacy API.

**July 24, 2026**

Realtime traits support sliding time windows up to 24 hours on Count, Sum, List, and First/Last [trait types](https://docs.hightouch.com/customer-studio/traits.md#method-specific-settings). Realtime trait values were previously lifetime-only; you can now scope them to a trailing window like pages viewed in the last 10 minutes or cart adds in the last 24 hours.

**July 24, 2026**

Improvement[Sinch MessageMedia](https://docs.hightouch.com/destinations/sinch-messagemedia.md#channel-configuration) contact syncs support a subscription-state column, so each contact's subscribe or unsubscribe state comes from your source data instead of a sync-wide default. Contact list syncs can also match contacts by phone number (msisdn) instead of Sinch UUID.

**July 24, 2026**

Improvement[Organization users](https://docs.hightouch.com/workspace-management/user-management.md#users) are split into **Members** and **Pending invites** tabs, each with a count badge, and one search box filters both. Pending invites show color-coded expiry badges so you can see at a glance which ones are about to lapse.

**July 22, 2026**

Improvement[Google Cloud Storage](https://docs.hightouch.com/destinations/gcs.md#upsert-mode) syncs support an **Upsert** mode that writes added and changed rows to a single file. Use it when a downstream pipeline needs incremental updates without a full snapshot or separate diff files.

**July 21, 2026**

Sync mappings can now spread a JSON or object column so every key becomes its own destination field at sync time. Available on [Marketo](https://docs.hightouch.com/destinations/marketo.md), Adobe Target, and Google Sheets, with optional per-column key and value transforms.

**July 16, 2026**

A new home page centered on **agent chat** is being gradually rolled out to workspaces with agentic features enabled. The new experience surfaces personalized suggestions, recent report summaries, and a sidebar of recent ads, campaigns, and chat sessions.

![Redesigned agentic home page with chat and recent activity sidebar](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/agents/agentic-homepage.gif?s=5b42149badc8442c146965f2f6de9c98)

**July 10, 2026**

Improvement[General models](https://docs.hightouch.com/customer-studio/general-models.md) now support SQL-defined selections and dbt-defined tables, so you can scope which rows or dbt models an agent can query instead of exposing full warehouse tables.

**July 8, 2026**

Build campaigns around your product catalog. Select products by title or SKU when creating a Lifecycle Studio campaign, or describe them in free text, and generated emails use real catalog imagery instead of invented products.

**July 8, 2026**

ImprovementCode fields across the app now include a **Beautify** button that formats JSON, XML, LiquidJS, SQL, and other supported languages.

![Beautify button formatting code in an editor](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/general/beautify-button.gif?s=9124016f4c1c03165dfae93b3c11e3ff)

**July 7, 2026**

Build a library of reusable email components. Import components as HTML, extract them from existing emails, or bring them in from Figma, then drop them into any email you build.

**July 7, 2026**

ImprovementSupport chat has moved from the bottom-right of the app to the left nav sidebar, with an unread indicator when new replies come in.

![Support chat in the left nav sidebar](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/general/support-chat-sidebar.gif?s=a6fc37cc4de7b90e5cf644ef79ffbc99)

**July 2, 2026**

New [Eagle Eye](https://docs.hightouch.com/destinations/eagle-eye.md) destination — issue loyalty coupons to audience members for a selected Eagle Eye campaign, with automatic cancellation when a member exits the audience.

**July 2, 2026**

ImprovementFile-based destinations now log upload metadata on the sync run summary page, so you can see which files were sent and how much data was uploaded on each run.

![File upload metadata on the sync run summary page](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/syncs/file-upload-metadata.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=4992a4cea3258f1dd4e1509bf2f952f4)

**June 26, 2026**

The iOS, Android, Flutter, and React Native SDKs automatically enrich every event with [session tracking](https://docs.hightouch.com/events/sdks/ios.md#session-tracking) context, including `sessionId`, `sessionStart`, and a `session` object.

**June 26, 2026**

Improvement[Event warehouse syncs](https://docs.hightouch.com/events/warehouses/warehouse.md#enable-disable-and-run-event-warehouse-syncs) can be enabled and disabled like event forwarding syncs, and you can multi-select syncs to enable, disable, or run them in bulk.

![Bulk Actions dropdown on the Event syncs page showing Run, Disable, and Enable](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/events/event-syncs-bulk-actions.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=ad28b8671f72595fd0329fc7b1cdf8bf)

**June 18, 2026**

ImprovementThe [HTTP request destination](https://docs.hightouch.com/destinations/http-request.md#preview-the-rendered-payload) previews rendered Liquid payloads using real model data as you build them.

**June 15, 2026**

The [schema](https://docs.hightouch.com/customer-studio/schema.md) page now flags misconfigured relationships by checking join key cardinality when you set up related models. Warnings surface incorrect `1:1`, `1:many`, or `many:1` settings so you can fix them before they affect audience counts.

![Cardinality mismatch warning in schema relationship settings](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/customer-studio/schema-cardinality-warning.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=5f34a7c5004fcc4f23415d0ecf495d3a)

**June 8, 2026**

New [Partnerize](https://docs.hightouch.com/destinations/partnerize.md) destination — sync conversion events to Partnerize for server-to-server affiliate attribution, supporting single- and multi-item orders with campaign-level tracking.

**June 5, 2026**

ImprovementChat suggestion cards on the Agents page are now context-aware, surfacing relevant actions based on what's happening in your workspace.

**June 3, 2026**

Message [tags](https://docs.hightouch.com/ai-decisioning/messages.md#tags) now flow into the destination sync payload, so you can reference message-level metadata like UTM values, A/B variant labels, and content routing keys directly in your destination templates.

**June 2, 2026**

New [OpenAI](https://docs.hightouch.com/destinations/open-ai.md) destination — sync conversion events to OpenAI's Events API across all 11 standard event types.

**June 1, 2026**

The [Hightouch MCP server](https://docs.hightouch.com/ai-integrations/mcp.md) connects your AI assistant to your marketing stack. Build audiences, design journeys, generate creatives, and analyze performance in plain language from Claude, ChatGPT, or another AI assistant you already use.

**June 1, 2026**

Select which user columns AI Decisioning includes in destination sync payloads, instead of sending every column from your parent model. Trimming unused columns prevents sync failures on destinations with payload size limits.

**May 2026**

The [Health tab](https://docs.hightouch.com/ai-decisioning/agent-health.md) gives you real-time visibility into agent pipeline runs, channel delivery rates, and outcome data freshness. [Agent alerting](https://docs.hightouch.com/ai-decisioning/agent-alerting.md) proactively notifies you when something goes wrong — run failures, stalled agents, slow runs, or drops in recommendation volume. Every agent ships with a default failure monitor, and you can route alerts to Slack, Email, PagerDuty, SMS, or Webhooks.

**May 2026**

Improvement[Bulk eligibility guardrail editing](https://docs.hightouch.com/ai-decisioning/messages.md#apply-guardrails-in-bulk) now supports merging new conditions with existing per-message guardrails instead of replacing them. A toggle lets you choose between adding to existing guardrails or replacing all guardrails when editing in bulk.

**May 2026**

The [messages table](https://docs.hightouch.com/ai-decisioning/messages.md#view-and-manage-messages) now shows a sortable Audience column with the eligible audience size for each message. Hover over the count to see which channel and message-level eligibility filters are applied. Messages not yet included in a recommender run display "Pending" with an option to calculate on demand.

![Audience size column in the AI Decisioning messages table](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/aid/aid-messages-audience-view.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=e7600f16f8adf0f43a9e85071b34b201)

**May 2026**

Preview emails in dark mode directly within the Lifecycle Studio canvas.

**May 2026**

Preview email templates with sample variable values before exporting to your ESP. Fill in sample values for variables and conditional logic to see exactly how the email renders.

**May 2026**

ImprovementThe [Journeys](https://docs.hightouch.com/customer-studio/journeys.md) canvas is noticeably faster when dragging tiles, selecting tiles, and opening details, especially on larger flows.

**May 2026**

Copy filter conditions from an audience directly into the [audience trait builder](https://docs.hightouch.com/customer-studio/traits.md), including conditions based on related and event models. Eliminates manually rebuilding complex filter logic when creating audience traits that match existing audience conditions.

**May 2026**

Improvement[Related model](https://docs.hightouch.com/customer-studio/schema.md#2-add-related-models) filters in the Audience Builder support nested AND/OR condition groups. Each condition shows a menu option to wrap it in an AND/OR group for rules that combine required conditions with flexible alternatives on the same related record.

**May 2026**

ImprovementAudiences with string filters run faster when the underlying columns are set to case-sensitive in the [schema](https://docs.hightouch.com/customer-studio/schema.md). Workspaces created after March 2026 default to case-sensitive for new string columns.

![Case-sensitive toggle in schema column settings](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/customer-studio/case-sensitive-schema-toggle.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=eb13560e9c109dd5c271d55d3c4c4148)

**May 2026**

ImprovementRealtime event syncs support multiple custom event configurations in a single sync. Previously, forwarding multiple event types to the same destination required a separate sync for each.

**May 2026**

The [Event Debugger](https://docs.hightouch.com/events/overview.md) traces the full path an event takes through Hightouch — which streaming syncs it was sent through, whether any syncs filtered it out, what audience membership changes it triggered, and where the resulting entrance events went.

**May 2026**

New [Ometria](https://docs.hightouch.com/destinations/ometria.md) destination — sync contacts, orders, products, and custom events via the Ometria push API.

**May 2026**

New [WebDAV](https://docs.hightouch.com/destinations/webdav.md) destination — sync data to any WebDAV server as CSV, JSON, NDJSON, XML, or Parquet files.

**May 2026**

Brand profiles let you define brand-specific logos, fonts, and context for ad and campaign generation. When creating ads or lifecycle campaigns, select which brand profile the agent should use.

![Brand profiles overview in Context Hub](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/context-hub/brand-profiles-overview.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=c5b1039b158fc3d4effc950d40b80e6c)

![Selecting a brand profile in Ad Studio](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/context-hub/brand-profile-selector.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=c28f661b96fb155ecbe443a031a603d4)

**May 2026**

Pinterest Ads data connector — connect Pinterest Ads reporting data so agents can answer questions and generate reports across your Pinterest campaigns.

**May 2026**

ImprovementAgents with a Klaviyo connection pull in engagement data over time, including conversions, not just metadata about flows, forms, and segments.

**April 2026**

Run identity resolution in stages — configure graphs to run in sequence so the output of one step feeds into the next. Match on high-confidence fields first, then run broader matching on remaining records.

**April 2026**

Test liquid templates against real data directly in [sync configuration](https://docs.hightouch.com/syncs/mapping-data.md). Select a record from your model and see exactly what the rendered output looks like before your sync runs.

![Test liquid templates](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/changelog/syncs/test-liquid-data.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=5302e382c02c8de8b1cda0e5d51a2393)

**April 2026**

[Array expansion](https://docs.hightouch.com/syncs/array-expansion.md) automatically fans out array-typed source columns into individual destination rows, enabling one-to-many syncs from a single source row.

**April 2026**

[Coupon assignment](https://docs.hightouch.com/customer-studio/coupons.md) in audience-based Journeys — assign per-user coupon codes and related values like expiration within a single Journey tile.

**April 2026**

[Test sync tiles in Journeys](https://docs.hightouch.com/customer-studio/journeys.md#optional-step-5-run-a-test-sync) by running test syncs against real or injected data, without modifying Journey logic.

**April 2026**

Message delivery window guardrails let you restrict agent message delivery to specific time windows per channel.

**April 2026**

Improvement[Agent](https://docs.hightouch.com/ai-decisioning/agents.md) reports now support comment mode — leave comments on a generated report and an agent updates the instructions accordingly. PDF attachments are now available for email and Slack delivery.

**April 2026**

ImprovementNew custom email editor with inline text editing, link management, and block styling. Image editor now works for all images, not just agent-generated ones.

**April 2026**

New [Knock](https://docs.hightouch.com/destinations/knock.md) destination — sync audiences, users, and objects to Knock for notification routing.

**April 2026**

New [Topsort](https://docs.hightouch.com/destinations/topsort.md) destination — sync audiences to Topsort's Segments API for retail media network campaign targeting.

**April 2026**

[Google Ads via Data Manager](https://docs.hightouch.com/destinations/google-data-manager) — connect to Google Ads through Google's Data Manager API for new features and passwordless authentication.

**April 2026**

Email notification when a [draft is denied](https://docs.hightouch.com/workspace-management/approval-flows.md) — draft authors now receive an email when their requests are rejected.

**April 2026**

[Queue backlog alerting](https://docs.hightouch.com/events/sources/overview.md) for queue-based event sources — set thresholds for unprocessed event backlogs and receive alerts when they're exceeded.

**April 2026**

New [Google BigQuery Iceberg](https://docs.hightouch.com/sources/google-bigquery-iceberg.md) source via BigLake REST catalog — use BigQuery as a query layer on top of Iceberg tables.

**March 2026**

ImprovementAudience size limits now include a Random selection option, in addition to Top and Bottom, for more representative user selection across campaigns.

**March 2026**

[Traits](https://docs.hightouch.com/customer-studio/traits.md) support trait-to-trait comparisons in audience filters, alongside static values and column properties.

**March 2026**

Journeys have a refreshed interface for building and managing flows, with improved navigation and layout.

**March 2026**

[Real-time audiences](https://docs.hightouch.com/real-time/overview.md) include a dedicated Overview tab with live performance metrics: audience entrances, events processed, error rate, and time-series charts with selectable time ranges.

**March 2026**

New [PAR Punchh](https://docs.hightouch.com/destinations/punchh.md) destination for syncing audience data for customer segment management.

**March 2026**

New [Adestra](https://docs.hightouch.com/destinations/adestra.md) destination for syncing contact data and managing list subscriptions in Adestra (MessageFocus).

**March 2026**

New [Resonate](https://docs.hightouch.com/destinations/resonate.md) destination for matching first-party data against Resonate's identity graph for audience enrichment and targeting.

**March 2026**

[AI Decisioning](https://docs.hightouch.com/ai-decisioning/agents.md) resources are accessible via a REST API for agent retrieval, message management, and programmatic run triggers.

**March 2026**

Field selectors in event streaming and real-time event configuration include autocomplete suggestions based on actual event data, reducing typos and speeding up setup.

**March 2026**

"Test connection" errors display detailed messages for easier troubleshooting during setup.

**March 2026**

Webhook alerting supports custom HTTP headers, including secure handling for sensitive values like Authorization or X-API-Key. Secret values are encrypted and stored securely.

**February 2026**

Create and measure [experiments](https://docs.hightouch.com/customer-studio/experiments.md) directly from an A/B split tile in Journeys. Configure experiment metrics on the split tile and view results in Intelligence alongside other experiments.

**February 2026**

Journeys support more granular entry controls for both audience-based and event-based journeys, giving more control over how often members can enter and preventing repeated message sends.

**February 2026**

Charts and Dashboards support manual refresh and scheduled runs. Charts only recalculate on refresh, schedules run automatically, and pages load using the most recent cached run to reduce warehouse costs.

**February 2026**

Export data from Charts, Dashboards, and Audience Overviews as CSV files. Dashboards and Audience Overviews download as a ZIP containing each chart’s CSV.

**February 2026**

New [Snowflake Iceberg](https://docs.hightouch.com/destinations/snowflake-iceberg) destination for syncing models directly into Snowflake Iceberg tables.

**February 2026**

Events supports syncing directly into SQL tables stored in Microsoft Fabric for Azure-based data stacks.

**February 2026**

Page sidebars automatically collapse on smaller screens (below 1024px), with sidebar content accessible through a toggleable drawer.

**January 2026**

ImprovementList traits support arrays of objects, not just arrays of individual values. Build structured lists like recent purchases or bookings and use them in filters or syncs.

**January 2026**

Journeys support Context Variables for setting values about a user as they move through a journey and referencing those values in later sync tiles.

**January 2026**

New [FreeWheel](https://docs.hightouch.com/destinations/freewheel-data-suite.md) destination for syncing audience segments directly to FreeWheel.

**January 2026**

[Google Data Manager](https://docs.hightouch.com/destinations/google-data-manager) supports sending audiences to both Google Ads and Display & Video 360 (DV360) from a single destination, with Match Booster support for all sync types.

**January 2026**

Improvement[Talon.One](https://docs.hightouch.com/destinations/talon-one.md) supports event syncing, including event endpoints and event forwarding for promotions, incentives, and real-time decisioning.

**January 2026**

New [Podscribe](https://docs.hightouch.com/destinations/podscribe.md) destination for syncing event data for podcast ad tracking and measurement.

**January 2026**

New [Magnite Match](https://docs.hightouch.com/destinations/magnite.md) destination for sending email-based audiences directly to Magnite for audience matching and activation.

**January 2026**

Identity Resolution automatically detects and isolates superclusters caused by bad data like placeholder phone numbers. Quarantined changes are not applied to the live identity graph until you review and resolve them.

**January 2026**

Route different workloads to different warehouses optimized for how they’re used. Hightouch automatically chooses between warehouses designed for interactive queries and batch workloads like IDR or large syncs.

**January 2026**

ImprovementThe schema model drawer opens to the left of the search sidebar, so you can browse and search your schema while viewing model details simultaneously. Main navigation is collapsed by default on schema pages.

**January 2026**

Improvement[Match Booster](https://docs.hightouch.com/match-booster/overview.md) supports matching user records using a combination of name and residential address when email or phone aren’t available.

**December 2025**

ImprovementDefine traits on related and event models, not just parent models. Calculate traits at the level where the data lives and use them to filter audiences without upstream calculations or schema workarounds.

**December 2025**

Manage data privacy settings from a central Privacy data masking page. A unified, filterable view replaces model-by-model configuration and includes automatic PII detection, granular privacy controls, and a default Consent management subset.

**December 2025**

Add descriptions and free-form notes to Journey tiles and the canvas. Notes persist across versions and are visible in the details panel.

**December 2025**

Splits are now called [Experiments](https://docs.hightouch.com/customer-studio/experiments.md). Find them under the Intelligence tab with a dedicated space to view all tests, compare performance across groups, and interpret results.

**December 2025**

New [Amplitude Cohorts](https://docs.hightouch.com/destinations/amplitude.md) destination for syncing audiences using User IDs and Amplitude IDs.

**December 2025**

New [Moloco](https://docs.hightouch.com/destinations/moloco.md) destination for syncing mobile advertising identifiers (IDFAs and GAIDs) to Moloco Customer Sets.

**December 2025**

New [Rakuten](https://docs.hightouch.com/destinations/rakuten.md) destination for syncing conversion events to the Rakuten Transactions API.

**December 2025**

New [Qualified](https://docs.hightouch.com/destinations/qualified.md) destination for syncing and updating lead and company attributes.

**December 2025**

New [Bazaarvoice](https://docs.hightouch.com/destinations/bazaarvoice.md) destination for syncing transactional data to support user-generated content workflows.

**December 2025**

New workspace region: GCP Middle East (Dammam, Saudi Arabia) for regional data residency and lower latency.

**December 2025**

Press Cmd+/ on Mac to collapse or expand the left navigation.

**November 2025**

The Billing page now includes interactive charts showing active sync counts and breakdowns by destination type, replacing the old billing table.

**November 2025**

Journeys now support granular, V2-level permissions that decouple audience and sync access from journeys for finer control over who can configure or launch them.

**November 2025**

Improvement[Roku Ads](https://docs.hightouch.com/destinations/roku-ads.md) supports syncing Roku IDs directly, in addition to PII-based matching through Roku’s Data Clean Room.

**November 2025**

New [Bird](https://docs.hightouch.com/destinations/bird.md) destination for syncing Contact Lists and Contact Objects.

**November 2025**

Refreshed color palette and loading animations across all charts for improved contrast and readability.

**October 2025**

ImprovementEvent-based journeys now support additional entry filters, allowing you to refine which users enter a journey with audience-based targeting precision while keeping event-trigger flexibility.

**October 2025**

A new Profiles tab makes it easy to search, explore, and understand individual users in the parent model, with an Overview tab consolidating key details into one view.

**October 2025**

Share direct URLs to specific journeys and views in Customer Studio. Each URL captures the current journey and context for easy collaboration.

**October 2025**

Tile placements in the Journeys canvas are now saved automatically, persisting across refreshes, sessions, and collaborators.

**October 2025**

Each audience now includes an Overview tab with a visual summary of size, activity, and syncs. Attach a custom dashboard for richer KPIs.

**October 2025**

ImprovementNested filters now support up to three levels deep in the audience builder for targeting users based on attributes or events several relationships away.

**October 2025**

[Sync Templates](https://docs.hightouch.com/customer-studio/templates.md) in Journeys let admins create reusable templates that marketers can apply across audiences and journeys. Update a sync value once and the change applies everywhere.

**October 2025**

New [Viant](https://docs.hightouch.com/destinations/viant.md) destination for syncing audiences for people-based digital campaign activation.

**October 2025**

New [Yahoo DataX](https://docs.hightouch.com/destinations/yahoo-datax.md) destination for syncing audience data to Yahoo’s advertising ecosystem.

**October 2025**

New [Unify](https://docs.hightouch.com/destinations/unify.md) destination for syncing standard and custom object records to UnifyGTM.

**October 2025**

The Profile Reprocessing API lets you selectively delete and reprocess identity profiles without triggering a full IDR rerun.

**October 2025**

ImprovementRefreshed chart labels, legends, and tooltips across Hightouch for improved clarity.

**September 2025**

[Dashboards](https://docs.hightouch.com/campaign-intelligence/dashboards.md) are available in Hightouch Intelligence for building and sharing multi-chart views.

**September 2025**

A centralized tagging tab lets you view, edit, and manage all tags across agents and messages in one place, with AI-powered auto-generation for tags.

**September 2025**

ImprovementAgent messages now live in a dedicated tab with thumbnail previews, tag support, and a layout designed for bulk management.

**September 2025**

[Match Booster](https://docs.hightouch.com/match-booster/overview.md) supports enrichment with hashed phone numbers for improved match rates.

**August 2025**

Filter on fields stored inside JSON columns using dot-path notation (e.g., `booking.product.geo.city = ‘Florence’`). Supports standard operators like equals, contains, greater/less than, and exists. Contact your Hightouch team to enable this feature.

**August 2025**

[Experiments](https://docs.hightouch.com/customer-studio/experiments.md) measurement is available in the Intelligence tab. Set up audience split groups and compare treatment vs. holdout performance side-by-side.

**August 2025**

Journey Alerts notify you when a journey run fails. Alerts are configured globally and can be updated or muted per journey.

**August 2025**

Reorder filters in query builders across the app using drag-and-drop, with smooth repositioning and clear nested filter indicators.

**August 2025**

New [Xtremepush](https://docs.hightouch.com/destinations/xtremepush.md) destination supporting user profiles, events, campaign triggers, and user lists.

**August 2025**

[Eloqua](https://docs.hightouch.com/destinations/eloqua.md) supports an Email Trigger sync type for triggering emails to contacts after audience updates.

**August 2025**

Refreshed look and feel across the app for improved consistency while keeping all existing workflows the same.

**August 2025**

Collapsible side navigation lets you maximize working space, with submenu items accessible via hover.

**July 2025**

[The Trade Desk](https://docs.hightouch.com/destinations/tradedesk.md) supports UID2 conversions for both real-time and offline CAPI syncs. Hashed emails or phone numbers are converted to UID2s during sync execution.

**July 2025**

[Adobe Experience Platform](https://docs.hightouch.com/destinations/adobe-experience-platform.md) supports Adobe Journey Optimizer (AJO) for triggering campaign sends like email, SMS, or push.

**July 2025**

[Google Analytics 4](https://docs.hightouch.com/destinations/google-analytics.md) supports syncing anonymous audiences using a custom dimension based on warehouse-tracked behavioral events.

**July 2025**

New [Cadent](https://docs.hightouch.com/destinations/cadent.md) destination for syncing conversion events to Cadent’s converged TV platform.

**July 2025**

[Sailthru](https://docs.hightouch.com/destinations/sailthru.md) supports custom, purchase, and return event syncing.

**July 2025**

[Shopify](https://docs.hightouch.com/destinations/shopify.md) supports Product Upsert Mode via the GraphQL API for matching and updating product records by handle.

**July 2025**

[Journey Templates](https://docs.hightouch.com/customer-studio/journeys.md) let you save and reuse commonly used journey structures, including tiles like delays, splits, segments, and syncs.

**July 2025**

List Traits aggregate values into arrays, capturing behaviors over time like products viewed or recent purchases. Use them in filters to identify users who have performed certain actions.

**July 2025**

A detailed activity log for Journeys tracks changes like added/removed tiles and start/stop actions.

**July 2025**

A new API endpoint lets you programmatically fetch run status and metadata for IDR graphs to monitor progress and trigger downstream workflows.

**July 2025**

ImprovementRefreshed design for destination connection and authentication tables with unified styling, clearer OAuth metadata, and better error visibility.

**July 2025**

ImprovementSortable columns added to Audiences, Schema, Metrics, Data Governance, Integrations, and Settings pages.

**June 2025**

Audience Builder now supports waterfall breakdowns showing how each filter block contributes to the final audience size.

**June 2025**

ImprovementEvent-based journey entry logic now supports comparisons between event properties, parent model fields, related model fields, and trait values.

**June 2025**

ImprovementJourney Membership Filters now support has entered/not entered, has completed/not completed, and has exited/not exited conditions, with optional time constraints.

**June 2025**

ImprovementAudience Builder now supports comparing values across columns (strings, numbers, and booleans) for advanced cross-field filters.

**June 2025**

ImprovementTraits and audience traits now support up to three levels of nested grouped conditions.

**June 2025**

ImprovementThe Journey canvas now includes drop zones that automatically align and connect tiles when dragged into position.

**June 2025**

Filter audiences based on Journey membership status using “currently in” and “is not currently in” conditions.

**June 2025**

ImprovementNew time-based filter options in the Audience Builder: time of day, day of week, calendar-based filters, and exact date equals.

**June 2025**

Set exclusion rules that prevent users from entering a journey if they’re already active in another.

**June 2025**

ImprovementAdd tiles directly from the Journey canvas for faster workflow building.

**June 2025**

ImprovementEvent-triggered Journeys now support historical events using a static date or rolling time window.

**June 2025**

ImprovementCustomer Studio now supports additional functionality for Microsoft Fabric data sources, including sampling, snapshots, percentile and JSON filtering, size caps, and column suggestions.

**June 2025**

ImprovementChart Related models, Related model properties, and Traits within Audience Insights and the Charts page. Breakdown charts created in Audience Insights can now be opened directly in the Charts page.

**June 2025**

New [Sprig](https://docs.hightouch.com/destinations/sprig.md) destination for syncing users and attributes for targeting and feedback automation.

**June 2025**

[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) supports syncing sensitive and highly sensitive data using newly approved scopes.

**June 2025**

New [Contentstack](https://docs.hightouch.com/destinations/contentstack.md) destination for syncing user data to power personalized content experiences.

**June 2025**

[ODP](https://docs.hightouch.com/destinations/optimizely.md) supports syncing and managing user subscription status for audiences.

**May 2025**

Sync Templates can be duplicated across the same parent model and destination, reducing manual repetition for small configuration changes like schedules or destination paths.

**May 2025**

Journey Simulations let you preview how users will move through journey logic without affecting real users. Run simulations on actual audience data to validate logic, catch edge cases, and test instantly without modifying the journey.

**May 2025**

ImprovementHold Until tiles now accept non-event criteria, including user property changes, audience membership, and trait values. Control how long to check criteria before routing users down a "rule not met" path.

**May 2025**

ImprovementCharts now include events from all users who have ever entered an audience, not just users currently in the audience. This provides more accurate behavior tracking for time-bound or fast-changing audiences.

**May 2025**

New [Sanity](https://docs.hightouch.com/destinations/sanity.md) destination for syncing data to Sanity’s content platform.

**May 2025**

New [AppLovin](https://docs.hightouch.com/destinations/applovin.md) destination for syncing user data for mobile ad campaign optimization.

**May 2025**

ImprovementApply filters to your parent model before running an enrichment to enrich only the subset of users you need.

**April 2025**

[Shopify](https://docs.hightouch.com/destinations/shopify.md) supports the GraphQL API for uploading customer and transaction data.

**March 2025**

ImprovementThe Hightouch App for Slack is now Slack-reviewed and approved, ensuring compliance with Slack guidelines.

**January 2025**

New [Bluecore](https://docs.hightouch.com/destinations/bluecore.md) destination for uploading customer info via SFTP.

**December 2024**

New [impact.com](https://docs.hightouch.com/destinations/impact-com.md) destination for uploading conversion event data.

**December 2024**

New [Loops](https://docs.hightouch.com/destinations/loops.md) destination for keeping email contacts and mailing lists up to date.

**December 2024**

New [Adform](https://docs.hightouch.com/destinations/adform.md) destination for sending conversion events.

**December 2024**

New [Branch](https://docs.hightouch.com/destinations/branchio.md) destination for uploading event data.

**December 2024**

Improvement[Adikteev](https://docs.hightouch.com/destinations/adikteev.md) supports the new endpoint for identifier for vendors (IDFV) in audience list uploads.

**December 2024**

New [Adobe Experience Platform](https://docs.hightouch.com/destinations/adobe-experience-platform.md) destination for syncing customer data.

**December 2024**

ImprovementReorder mapped fields in sync configuration using drag-and-drop.

**November 2024**

Improvement[Meta](https://docs.hightouch.com/destinations/facebook.md) supports controlling the Limited Data Use flag for uploads.

**November 2024**

New [Stuzo / PAR Retail Open Commerce](https://docs.hightouch.com/destinations/stuzo.md) destination for syncing data to convenience and fuel retail engagement platforms.

**October 2024**

New [LG Ad Solutions](https://docs.hightouch.com/destinations/lg-ad-solutions.md) destination for syncing audiences to LG’s premium CTV inventory.

**October 2024**

New [Roku Ads](https://docs.hightouch.com/destinations/roku-ads.md) destination with Match Booster support for matching first-party identifiers with Roku-connected devices.

**October 2024**

New [Samsung Ads](https://docs.hightouch.com/destinations/samsung-ads.md) destination for syncing audiences to Samsung’s premium CTV inventory.

**October 2024**

New [Vizio Ads](https://docs.hightouch.com/destinations/vizio-ads.md) destination for targeted campaigns across Vizio Smart TV inventory.

**October 2024**

New DOOH destination for data-driven programmatic digital out-of-home campaigns.

**October 2024**

New [Dynata](https://docs.hightouch.com/destinations/dynata.md) destination for syncing first-party audiences to measure and optimize advertising effectiveness.

**October 2024**

New [iSpot.tv](https://docs.hightouch.com/destinations/ispot-tv.md) destination for uploading first-party audience data.

**October 2024**

New [Digital Turbine](https://docs.hightouch.com/destinations/digital-turbine.md) destination for onboarding audience data for mobile growth and monetization.

**October 2024**

New [Talon.One](https://docs.hightouch.com/destinations/talon-one.md) destination for powering promotions and loyalty programs with warehouse data.

**October 2024**

Improvement[Customer.io](https://docs.hightouch.com/destinations/customerio.md) supports custom object data.

**October 2024**

Improvement[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) uses the latest version of the associations API for better performance and consistency.

**October 2024**

New [Zoomd](https://docs.hightouch.com/destinations/zoomd.md) destination for digital marketing activation.

**October 2024**

New [Kayzen](https://docs.hightouch.com/destinations/kayzen.md) destination for syncing mobile advertising data.

**October 2024**

New [LiveIntent](https://docs.hightouch.com/destinations/liveintent.md) destination for matching audiences across LiveIntent’s publisher network.

**September 2024**

Template mapper includes the CDC operation for each row as a variable, so downstream tools know whether a row was added, changed, or removed.

**September 2024**

[The Trade Desk](https://docs.hightouch.com/destinations/tradedesk.md) supports offline conversion event syncing from any source.

**September 2024**

Improvement[Snapchat](https://docs.hightouch.com/destinations/snapchat.md) updated to v3 of the conversions API with better custom field analytics support.

**September 2024**

New [Marigold Engage+](https://docs.hightouch.com/destinations/marigold-engage-plus.md) destination for marketing automation.

**September 2024**

New [Waterfall](https://docs.hightouch.com/destinations/upland-waterfall.md) destination for targeted SMS/MMS mobile messaging.

**September 2024**

[Reddit Ads](https://docs.hightouch.com/destinations/reddit-ads.md) supports syncing custom audiences via the Reddit Audiences API.

**September 2024**

New [Adobe Campaign Classic](https://docs.hightouch.com/destinations/adobe-campaign-classic.md) destination for syncing recipient objects.

**August 2024**

New [Marigold Engage](https://docs.hightouch.com/destinations/marigold-engage.md) destination (formerly Selligent).

**August 2024**

[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) supports advanced association diffing modes, detecting added and removed associations between sync runs.

**August 2024**

ImprovementAd destinations can be limited to a subset of business units.

**August 2024**

Improvement[Google Retail](https://docs.hightouch.com/destinations/google-retail.md) supports all Google Retail product categories via the Merchant Center Content API.

**August 2024**

[Google Sheets](https://docs.hightouch.com/sources/google-sheets.md) source supports service account authentication for flexible per-file access.

**July 2024**

[BigQuery](https://docs.hightouch.com/destinations/google-bigquery) supports updating and overwriting tables.

**July 2024**

[Snowflake](https://docs.hightouch.com/destinations/snowflake) supports updating and overwriting tables.

**July 2024**

[SugarCRM](https://docs.hightouch.com/destinations/sugar-crm.md) supports contacts, accounts, and opportunities.

**July 2024**

[Google Content API for Shopping](https://docs.hightouch.com/destinations/google-retail.md) supports syncing product data.

**July 2024**

[Redis](https://docs.hightouch.com/destinations/redis.md) supports Cluster mode.

**July 2024**

Improvement[Klaviyo](https://docs.hightouch.com/destinations/klaviyo.md) upgraded to V2 of their API.

**June 2024**

ImprovementGoogle Sheets and Google Drive integrations use Google's more secure file picker, letting you select exactly which files Hightouch can access.

**April 2024**

New [Genesys Cloud](https://docs.hightouch.com/destinations/genesys.md) destination for external contacts and organizations.

**April 2024**

New [Adjust](https://docs.hightouch.com/destinations/adjust.md) destination for server-to-server events.

**April 2024**

Improvement[StackAdapt](https://docs.hightouch.com/destinations/stackadapt.md) supports the new conversions API.

**March 2024**

New [Dynamic Yield](https://docs.hightouch.com/destinations/dynamic-yield.md) destination for product feeds and user data.

**February 2024**

New [Common Room](https://docs.hightouch.com/destinations/common-room.md) destination.

**February 2024**

ImprovementOAuth-based destinations have a refreshed UI for clearer setup and connection status.

**February 2024**

Improvement[HTTP Request](https://docs.hightouch.com/destinations/http-request.md) supports custom parameters for authorization, token, and refresh requests, plus password credentials grant type.

**February 2024**

Improvement[Amazon Ads](https://docs.hightouch.com/destinations/amazon-ads.md) conversions API supports all available match keys for events.

**February 2024**

New [CJ Affiliate](https://docs.hightouch.com/destinations/commission-junction.md) (Commission Junction) destination.

**February 2024**

New [SAP HANA](https://docs.hightouch.com/destinations/sap-hana.md) destination.

**January 2024**

New [Twilio SMS](https://docs.hightouch.com/destinations/twilio.md) destination for sending SMS directly from Hightouch.

**January 2024**

New [Cordial](https://docs.hightouch.com/destinations/cordial.md) destination for syncing contacts from your warehouse.

**January 2024**

Improvement[HTTP Request](https://docs.hightouch.com/destinations/http-request.md) supports GET requests, alongside POST, PUT, PATCH, and DELETE.

**January 2024**

New [Kameleoon](https://docs.hightouch.com/destinations/kameleoon.md) destination for syncing personalization data to Kameleoon's experimentation platform.

**January 2024**

Improvement[Zendesk](https://docs.hightouch.com/destinations/zendesk.md) supports the latest custom objects API, alongside the legacy API.

**January 2024**

Improvement[Google Ads](https://docs.hightouch.com/destinations/google.md) upgraded to API v15 with consent parameters required for European Economic Area (EEA) users.

**January 2024**

New [MinIO](https://docs.hightouch.com/destinations/minio.md) destination with all S3 and file storage capabilities.

**January 2024**

New [Adikteev](https://docs.hightouch.com/destinations/adikteev.md) destination for syncing mobile audience identifiers.

**January 2024**

Permissioned subsets on parent models let you restrict which portions of users certain marketers can build audiences from.

**December 2023**

New [Salesforce Commerce Cloud](https://docs.hightouch.com/destinations/salesforce-commerce-cloud.md) destination for ecommerce personalization and automation.

**December 2023**

New [Medallia](https://docs.hightouch.com/destinations/medallia.md) destination for keeping user contact info up to date.

**December 2023**

New [Monday.com](https://docs.hightouch.com/destinations/monday.md) destination for syncing data to board items.

**December 2023**

New [SAP IBP](https://docs.hightouch.com/destinations/sap-ibp.md) destination for syncing master and planning data for forecasting.

**December 2023**

[Facebook Product Catalog](https://docs.hightouch.com/destinations/meta-catalog.md) supports syncing Vehicle products alongside generic Product items.

**December 2023**

Improvement[TikTok](https://docs.hightouch.com/destinations/tiktok.md) supports events API v2.0 with a unified schema for offline and web conversions.

**December 2023**

[Databricks](https://docs.hightouch.com/destinations/databricks) available as an Events destination, joining Snowflake and BigQuery.

**December 2023**

ImprovementRedesigned home page at hightouch.com with new product animations.

**November 2023**

[LinkedIn Ads](https://docs.hightouch.com/destinations/linkedin.md) supports syncing conversion events via LinkedIn's new conversions API.

**November 2023**

[The Trade Desk](https://docs.hightouch.com/destinations/tradedesk.md) supports syncing real-time conversion events.

**November 2023**

[LaunchDarkly](https://docs.hightouch.com/destinations/launchdarkly.md) supports Hightouch-managed segments that can only be modified by Hightouch.

**November 2023**

[Taboola](https://docs.hightouch.com/destinations/taboola.md) supports server-to-server conversion events.

**October 2023**

New [Google Search Ads 360](https://docs.hightouch.com/destinations/google-search-ads-360.md) destination for automating conversion uploads.

**October 2023**

New [Brevo](https://docs.hightouch.com/destinations/brevo.md) destination (formerly Sendinblue) for syncing contacts and contact info.

**October 2023**

New [Google ADH](https://docs.hightouch.com/destinations/google-adh-bigquery.md) destination with [Match Booster](https://docs.hightouch.com/match-booster/overview.md) support for audience enrichment.

**October 2023**

[SFMC](https://docs.hightouch.com/destinations/sfmc.md) syncs support specifying exactly which permissions to use.

**October 2023**

New [Nextdoor Ads](https://docs.hightouch.com/destinations/nextdoor.md) destination for syncing conversion events to the Nextdoor Conversions API.

**October 2023**

[HTTP Request](https://docs.hightouch.com/destinations/http-request.md) supports OAuth authentication.

**October 2023**

ImprovementSync alerts include links and details on why individual rows errored.

**October 2023**

Sync sequence runs can be triggered and monitored via the [API](https://docs.hightouch.com/developer-tools/api-guide.md).

**October 2023**

[Streaming Reverse ETL](https://docs.hightouch.com/real-time/overview.md) syncs data from the warehouse at low latency for use cases like abandoned cart campaigns, conversion events, onboarding emails, and lead routing.

**October 2023**

Identity Resolution includes a dashboard with details on graph inputs and outputs.

**October 2023**

New [Oracle DB](https://docs.hightouch.com/sources/oracle.md) source.

**October 2023**

ImprovementSSH tunneling supported in GCP us-east4 and AWS ap-south-1 regions.

**September 2023**

ImprovementRefreshed UI shows visual mapping from experiment split to sync and back.

**September 2023**

New [StackAdapt](https://docs.hightouch.com/destinations/stackadapt.md) destination for syncing data to CRM segments.

**September 2023**

New [Oracle DB](https://docs.hightouch.com/destinations/oracle-db.md) destination.

**September 2023**

New [Rockerbox](https://docs.hightouch.com/destinations/rockerbox.md) destination.

**September 2023**

Improvement[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) syncs support overwriting existing associations.

**September 2023**

[Hightouch Events](https://docs.hightouch.com/events/overview.md) collects web, mobile, and server-side events directly into your data warehouse.

**September 2023**

Improvementdbt 1.6 available as an option when setting up a dbt model sync.

**September 2023**

[Private Service Connect](https://docs.hightouch.com/security/gcp/private-service-connect.md) enables direct, private connectivity between Hightouch and services in customer GCP networks.

**September 2023**

Row export runs in the background so you can navigate away from the run page without interrupting the job.

**August 2023**

New [AWS EventBridge](https://docs.hightouch.com/destinations/amazon-eventbridge.md) destination.

**August 2023**

Improvement[Amazon Ads](https://docs.hightouch.com/destinations/amazon-ads.md) supports DSP Audiences with hashed records, instead of relying solely on third-party identifiers.

**August 2023**

New [Xandr](https://docs.hightouch.com/destinations/xandr.md) destination for programmatic advertising campaigns.

**August 2023**

New [LINE Ads](https://docs.hightouch.com/destinations/line-ads.md) destination.

**August 2023**

New [Sage Intacct](https://docs.hightouch.com/destinations/sage-intacct.md) destination for syncing adjustments, payments, customers, contacts, invoices, journal entries, and transactions.

**August 2023**

Improvement[Workday](https://docs.hightouch.com/destinations/workday.md) supports the positions object.

**August 2023**

Improvement[Pardot](https://docs.hightouch.com/destinations/pardot.md) supports v5, alongside the existing v3 and v4 versions.

**August 2023**

Improvement[Zendesk](https://docs.hightouch.com/destinations/zendesk.md) supports associating any object with other objects (e.g., Users to Tickets).

**August 2023**

ImprovementUpdates to [Traits](https://docs.hightouch.com/customer-studio/traits.md) functionality.

**August 2023**

New [Materialize](https://docs.hightouch.com/sources/materialize.md) source.

**July 2023**

Improvement[Elasticsearch](https://docs.hightouch.com/destinations/elasticsearch.md) and [OpenSearch](https://docs.hightouch.com/destinations/opensearch.md) support index aliases for syncing document data.

**July 2023**

[Slack](https://docs.hightouch.com/destinations/slack.md) includes a text editor for writing message templates with styles, formatting, and auto-suggestions.

**July 2023**

ImprovementFile destinations (S3, Google Drive, SFTP, etc.) support including sync metadata in file names.

**July 2023**

Improvement[Google Ads](https://docs.hightouch.com/destinations/google.md) supports email and phone identifiers in addition to click IDs for enhanced conversions for leads.

**July 2023**

Improvement[Salesforce](https://docs.hightouch.com/destinations/salesforce.md) supports Bulk API 2.0, which counts records instead of API calls.

**July 2023**

Improvement[Mailchimp](https://docs.hightouch.com/destinations/mailchimp.md) supports creating and syncing to segments.

**July 2023**

Improvement[Amazon Ads](https://docs.hightouch.com/destinations/amazon-ads.md) supports offline conversion events.

**July 2023**

Identity Resolution builds unified customer profiles and resolves identities directly in your data warehouse without writing code.

**July 2023**

[Environments](https://docs.hightouch.com/workspace-management/environments.md) let you create models and syncs in test environments and push them to production without writing code.

**July 2023**

ImprovementCSV files support custom descriptions.

**June 2023**

New [SingleStore](https://docs.hightouch.com/sources/single-store.md) source for syncing transactional data to any destination.

**June 2023**

Improvement[Facebook Conversions](https://docs.hightouch.com/destinations/facebook.md) supports Mobile Advertising IDs.

**June 2023**

Improvement[Mailchimp](https://docs.hightouch.com/destinations/mailchimp.md) supports more granular audience syncs.

**June 2023**

Improvement[Salesforce](https://docs.hightouch.com/destinations/salesforce.md) various improvements.

**June 2023**

Improvement[Google Sheets](https://docs.hightouch.com/destinations/google-sheets.md) automatically creates new sheets when syncs exceed the 10 million cell limit.

**June 2023**

New Respondent destination for enriching interview participant data with first-party attributes.

**June 2023**

New [Rokt](https://docs.hightouch.com/destinations/rokt.md) destination for audience segment activation.

**June 2023**

New [Planhat](https://docs.hightouch.com/destinations/planhat.md) destination for syncing customer data to support teams.

**June 2023**

New [Workday Adaptive Planning](https://docs.hightouch.com/destinations/workday-adaptive-planning.md) destination for syncing enriched data to modeled sheets.

**June 2023**

Improvement[Iterable](https://docs.hightouch.com/destinations/iterable.md) supports deleting User objects by UserID.

**June 2023**

Improvement[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) supports split batch retrying so you can see exactly which records are rejected.

**June 2023**

Improvement[Gainsight](https://docs.hightouch.com/destinations/gainsight.md) supports custom objects.

**June 2023**

ImprovementSyncs can delete accounts/users when a row leaves your query for regulatory compliance.

**June 2023**

Hightouch available in India (aws-ap-south-1).

**May 2023**

Improvement[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) OAuth now includes the sales-email-read scope for syncing to email objects. Re-authorize your connection to include it.

**May 2023**

Improvement[SFTP](https://docs.hightouch.com/destinations/sftp.md) supports Parquet files.

**May 2023**

Improvement[TikTok](https://docs.hightouch.com/destinations/tiktok.md) supports event test codes for testing and tracking events before going live.

**May 2023**

Improvement[Rokt](https://docs.hightouch.com/destinations/rokt.md) supports Hightouch Audiences.

**May 2023**

New [SmartSheet](https://docs.hightouch.com/destinations/smartsheet.md) destination for enriching sheets with customer data from your warehouse.

**May 2023**

New Ometria destination for omnichannel and lifecycle marketing campaigns.

**May 2023**

New [PlanetScale](https://docs.hightouch.com/destinations/planetscale.md) destination for syncing warehouse data to a transactional database.

**May 2023**

New [Workday](https://docs.hightouch.com/destinations/workday.md) destination for keeping employee, financial, and operations data up to date.

**May 2023**

Improvement[SendGrid](https://docs.hightouch.com/destinations/sendgrid.md) shows clearer visibility of successful and failed operations.

**May 2023**

New [OpenSearch](https://docs.hightouch.com/destinations/opensearch.md) destination for syncing data and attributes to make content more searchable.

**May 2023**

New [Apollo](https://docs.hightouch.com/destinations/apollo.md) destination for enriching leads with warehouse attributes.

**May 2023**

New [Ortto](https://docs.hightouch.com/destinations/ortto.md) destination for lifecycle marketing campaigns.

**May 2023**

New [AppsFlyer](https://docs.hightouch.com/destinations/appsflyer.md) destination for server-side events.

**May 2023**

New [Maxio](https://docs.hightouch.com/destinations/maxio.md) destination for subscription business data.

**May 2023**

Improvement[Pinterest Ads](https://docs.hightouch.com/destinations/pinterest-ads.md) supports multiple identifiers for better match rates.

**May 2023**

ImprovementAudience builder improvements for self-serve campaign performance and attribution.

**May 2023**

ImprovementRefreshed audience builder UX with percentile-based filtering and audience size caps.

**May 2023**

New [Microsoft Excel](https://docs.hightouch.com/sources/microsoft-excel.md) source for syncing data from Excel worksheets.

**May 2023**

[Match Booster](https://docs.hightouch.com/match-booster/overview.md) enriches first-party audiences with additional identifiers from trusted third-party sources for better ad platform match rates.

**April 2023**

Improvement[Git Sync](https://docs.hightouch.com/extensions/git-sync.md) supports aliases and manifests for managing multiple workspace environments from the same repository. Create custom IDs for sources and destinations to reuse model and sync files across workspaces.

**April 2023**

[Inline Mapper](https://docs.hightouch.com/syncs/mapping-data.md) creates nested objects and arrays from model query results without altering the model definition.

**April 2023**

ImprovementModel columns support descriptions. dbt-based models use dbt model metadata by default.

**April 2023**

New [BigCommerce](https://docs.hightouch.com/destinations/bigcommerce.md) destination for syncing order details, shipping info, and contacts.

**April 2023**

New [Elasticsearch](https://docs.hightouch.com/destinations/elasticsearch.md) destination for syncing data to make content more searchable.

**April 2023**

New [Redis](https://docs.hightouch.com/destinations/redis.md) destination for backing caches with warehouse data.

**April 2023**

Improvement[Pendo](https://docs.hightouch.com/destinations/pendo.md) supports Parent Accounts.

**April 2023**

New [Help Scout](https://docs.hightouch.com/destinations/help-scout.md) destination for syncing customer data.

**April 2023**

Improvement[Braze](https://docs.hightouch.com/destinations/braze.md) supports Canvas Triggers for sending messages to specific audiences.

**April 2023**

New Popular Pays destination for syncing users and triggering mail campaigns.

**April 2023**

New [Microsoft Excel](https://docs.hightouch.com/destinations/microsoft-excel.md) destination for syncing warehouse data to Excel worksheets.

**April 2023**

New [FullStory](https://docs.hightouch.com/destinations/fullstory.md) destination for syncing user properties on a schedule.

**April 2023**

ImprovementAudit logs can be exported as CSV via the export button.

**March 2023**

Improvement[Pinterest Ads](https://docs.hightouch.com/destinations/pinterest-ads.md) supports conversion event syncing to promote pins to specific audiences.

**March 2023**

New [Yahoo DSP](https://docs.hightouch.com/destinations/yahoo.md) destination for syncing conversion events and audience segments.

**March 2023**

Improvement[SFTP](https://docs.hightouch.com/destinations/sftp.md) supports batching rows into multiple files to avoid file size errors.

**March 2023**

Improvement[Snapchat](https://docs.hightouch.com/destinations/snapchat.md) supports additional identifiers for better match rates.

**March 2023**

Improvement[Intercom](https://docs.hightouch.com/destinations/intercom.md) supports events for audience segmentation.

**March 2023**

New [Retention Science](https://docs.hightouch.com/destinations/retention-science.md) destination for syncing warehouse data.

**March 2023**

New [WhatsApp (via Twilio)](https://docs.hightouch.com/destinations/twilio.md) destination for sending promotional messages, special offers, or order updates to opted-in customers.

**March 2023**

New [Algolia](https://docs.hightouch.com/destinations/algolia.md) destination for syncing index data from your warehouse.

**March 2023**

New [Chameleon](https://docs.hightouch.com/destinations/chameleon.md) destination for keeping user data in sync with your warehouse.

**March 2023**

New [Tableau](https://docs.hightouch.com/sources/tableau) source for using Tableau workbooks as data models.

**March 2023**

ImprovementBulk-run multiple syncs at once from the syncs list.

**February 2023**

New [Gladly](https://docs.hightouch.com/destinations/gladly.md) destination for syncing customer data to support teams.

**February 2023**

New [MariaDB](https://docs.hightouch.com/destinations/mariadb.md) destination for syncing warehouse data to a transactional database.

**February 2023**

New [CitrusAd](https://docs.hightouch.com/destinations/citrusad.md) destination for building custom audiences for onsite and web ads.

**February 2023**

Improvement[HTTP Request](https://docs.hightouch.com/destinations/http-request.md) supports sending multiple rows per request.

**February 2023**

Improvement[SFMC](https://docs.hightouch.com/destinations/sfmc.md) supports mirror mode for faster syncs to Data Extensions.

**February 2023**

New Correlated destination for syncing custom audiences and building propensity scores.

**February 2023**

[Customer Studio](https://docs.hightouch.com/customer-studio/overview.md) launched with a suite of marketer-first features for activating warehouse data.

**February 2023**

New [Azure Blob Storage](https://docs.hightouch.com/sources/azure-blob.md) source for reading CSV or JSON files.

**February 2023**

[Git Sync](https://docs.hightouch.com/extensions/git-sync.md) integrates with Azure Repos for bi-directional model and sync management.

**February 2023**

ImprovementOAuth authentication generates access tokens for improved security.

**January 2023**

Improvement[Facebook](https://docs.hightouch.com/destinations/facebook.md) updated with new features.

**January 2023**

Improvement[TikTok](https://docs.hightouch.com/destinations/tiktok.md) supports the Segment API for matching with multiple IDs.

**January 2023**

New [DV360](https://docs.hightouch.com/destinations/dv360.md) destination for syncing custom audiences.

**January 2023**

Improvement[Iterable](https://docs.hightouch.com/destinations/iterable.md) supports delete, forget, and unforget API actions.

**January 2023**

Improvement[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) supports the line items object for product, quantity, and price details.

**January 2023**

New [Eloqua](https://docs.hightouch.com/destinations/eloqua.md) destination for maintaining contacts and segments for marketing automation.

**January 2023**

Improvement[TikTok](https://docs.hightouch.com/destinations/tiktok.md) refactored to sync directly to existing audiences with field-level matching.

**January 2023**

Improvement[Iterable](https://docs.hightouch.com/destinations/iterable.md) supports commerce events like updateCart and trackPurchase.

**January 2023**

New [Google Cloud Storage](https://docs.hightouch.com/sources/gcs.md) source for reading CSV or JSON files.

**January 2023**

ImprovementAudience builder supports more complex and dynamic audiences.

**January 2023**

[Personalization API](https://docs.hightouch.com/developer-tools/api-guide.md) lets you programmatically query data from any model in real time.

**January 2023**

ImprovementTasks can be marked as completed when a row is deleted.

**January 2023**

Activity feeds on Model columns and Audiences track who made changes.

**January 2023**

ImprovementOAuth authentication replaces username/password for supported destinations.

**January 2023**

ImprovementHTTP header configuration supports obscured and encrypted sensitive properties.

**January 2023**

Activity feeds show who made changes to a resource, including draft info and Git changes.

**January 2023**

Organize syncs, models, and audiences into folders.

**January 2023**

Improvement[AWS PrivateLink](https://docs.hightouch.com/security/aws/privatelink.md) support for Snowflake connections (Business Tier).

**December 2022**

Improvement[Google Ads](https://docs.hightouch.com/destinations/google.md) advanced mapper supports static values, variable values, and Liquid templates. Syncs to existing user lists auto-hash column values when required.

**December 2022**

New [Bloomreach](https://docs.hightouch.com/destinations/bloomreach.md) destination for enriching customer profiles.

**December 2022**

Improvement[The Trade Desk](https://docs.hightouch.com/destinations/tradedesk.md) supports CRM data and first-party data segments via two endpoints.

**December 2022**

New [Criteo](https://docs.hightouch.com/destinations/criteo.md) destination for creating and updating audience memberships.

**December 2022**

New [Greenplum](https://docs.hightouch.com/sources/greenplum.md) source.

**December 2022**

New [Azure Synapse](https://docs.hightouch.com/sources/synapse.md) source.

**December 2022**

[Fivetran extension](https://docs.hightouch.com/extensions/fivetran.md) schedules Hightouch syncs to run after upstream Fivetran connectors and dbt transformations complete.

**November 2022**

Improvement[Braze](https://docs.hightouch.com/destinations/braze.md) supports syncing to catalogs for enriching messages and product surfacing.

**November 2022**

New [Amobee](https://docs.hightouch.com/destinations/amobee.md) destination for transferring data via SFTP file drop.

**November 2022**

Improvement[Postgres](https://docs.hightouch.com/destinations/postgres.md) supports insert mode using COPY FROM for faster syncs.

**November 2022**

Improvement[Custom roles](https://docs.hightouch.com/workspace-management/roles.md) let admins specify access grants per resource type (Business Tier).

**November 2022**

SSO improvements for smoother integration with Okta and other identity providers (Business Tier).

**November 2022**

[Audit log](https://docs.hightouch.com/workspace-management/audit-logs.md) lets you browse, filter, and search a historical log of all resource changes, user sessions, and query previews (Business Tier).

**November 2022**

[Priority Lists](https://docs.hightouch.com/customer-studio/priority-lists.md) ensure users are only included in the highest-priority audience they qualify for.

**October 2022**

[Amazon Kinesis](https://docs.hightouch.com/destinations/amazon-kinesis.md) is GA for sending streaming JSON data.

**October 2022**

New [DynamoDB](https://docs.hightouch.com/destinations/dynamodb.md) destination for syncing analytical query results to your production database.

**October 2022**

New [Singular](https://docs.hightouch.com/destinations/singular.md) destination for server-to-server mobile attribution events.

**October 2022**

New [NetSuite](https://docs.hightouch.com/destinations/netsuite.md) destination for keeping financial data up to date.

**October 2022**

[Approval flows](https://docs.hightouch.com/workspace-management/approval-flows.md) require approval before pushing changes to production models and syncs. Save edits as drafts until ready.

**October 2022**

Improvementdbt integration shows raw output on config pages for easier self-diagnosis.

**October 2022**

[dbt CI checks](https://docs.hightouch.com/extensions/dbt-cloud.md) detect removed, moved, or renamed dbt models linked to active syncs when you push changes in GitHub.

**October 2022**

ImprovementSync run errors are categorized as source, destination, or internal errors.

**October 2022**

Audience Breakdowns display the distribution of specific characteristics for monitoring and tuning audiences.

**September 2022**

Improvement[Bing Ads](https://docs.hightouch.com/destinations/bingads.md) automatically creates an audience on initial sync.

**September 2022**

Improvement[SFMC](https://docs.hightouch.com/destinations/sfmc.md) data extensions can be configured as sendable or testable, updating automatically on the next run.

**September 2022**

New [SQL Server](https://docs.hightouch.com/destinations/sqlserver.md) destination for powering internal applications and in-app personalization.

**September 2022**

Improvement[Marketo](https://docs.hightouch.com/destinations/marketo.md) supports triggering campaigns directly from Hightouch.

**September 2022**

Developer-focused destinations (HTTP Request, Amazon Kinesis, Webhooks) connect Hightouch to internal tools and third-party APIs.

**September 2022**

New [MongoDB](https://docs.hightouch.com/sources/mongodb) source for syncing user events and behavioral data.

**September 2022**

Audience overlap comparison identifies collisions across segments.

**September 2022**

Randomized audiences distribute customer attributes evenly for multivariate testing.

**September 2022**

ImprovementSync logs can be applied at the source level and inherited by all syncs, with per-sync overrides.

**September 2022**

[Sync sequences](https://docs.hightouch.com/syncs/schedule-sync-with-sequences.md) run syncs sequentially, triggered by the completion of another sync or dbt Cloud job.

**August 2022**

Improvement[SFMC](https://docs.hightouch.com/destinations/sfmc.md) supports advanced mappings: templating, static values, variable values, and column values.

**August 2022**

New [ChartMogul](https://docs.hightouch.com/destinations/chartmogul.md) destination for syncing invoices and transactions for real-time reporting.

**August 2022**

New [Dynamics 365](https://docs.hightouch.com/destinations/microsoft-dynamics.md) destination for syncing warehouse data.

**August 2022**

New [Twitter Conversions](https://docs.hightouch.com/destinations/twitter.md) destination for sending conversion events from your warehouse.

**August 2022**

New [Box](https://docs.hightouch.com/destinations/box.md) destination for exporting data as .json or .csv files.

**August 2022**

Improvement[Stripe](https://docs.hightouch.com/destinations/stripe.md) supports pricing estimates and quotes before starting subscriptions.

**August 2022**

ImprovementLOAD DATA statements in upsert queries can be up to 20x faster than default INSERT INTO queries.

**August 2022**

ImprovementRedacted columns support custom text.

**August 2022**

ImprovementSync schedules support optional start and end dates.

**August 2022**

ImprovementDerived Looks work correctly as Hightouch model sources.

**August 2022**

ImprovementManual full resync trigger and git branch selection for dbt exposures sync. dbt model columns are now visible.

**August 2022**

[dbt exposures](https://docs.hightouch.com/extensions/dbt-observability.md) provide lineage visibility showing where models are used in syncs.

**July 2022**

New [Google Drive](https://docs.hightouch.com/destinations/google-drive.md) destination for exporting data as .json or .csv files.

**July 2022**

New [Campaigner](https://docs.hightouch.com/destinations/campaigner.md) destination for managing subscribers and suppression lists.

**July 2022**

New [Dropbox](https://docs.hightouch.com/destinations/dropbox.md) destination for exporting data as .json or .csv files.

**July 2022**

New [OneDrive](https://docs.hightouch.com/destinations/onedrive.md) destination for exporting data as .json or .csv files.

**July 2022**

New [Campaign Monitor](https://docs.hightouch.com/destinations/campaign-monitor.md) destination for marketing campaigns with warehouse data.

**July 2022**

New [HubSpot](https://docs.hightouch.com/destinations/hubspot.md) relational DB integration for richer customer experiences.

**July 2022**

New [Emarsys](https://docs.hightouch.com/destinations/emarsys.md) destination for driving experiences based on user activity like cart abandonment or signups.

**July 2022**

Improvement[MoEngage](https://docs.hightouch.com/destinations/moengage.md) supports events.

**July 2022**

Improvement[Iterable](https://docs.hightouch.com/destinations/iterable.md) supports static lists.

**July 2022**

[NetSuite](https://docs.hightouch.com/destinations/netsuite.md) REST API integration supports Custom Transactions and SuiteBilling.

**July 2022**

New [Rockset](https://docs.hightouch.com/destinations/rockset) destination for powering in-app experiences.

**July 2022**

Improvement[Salesforce](https://docs.hightouch.com/destinations/salesforce.md) supports publishing event messages receivable by flows, processes, and Apex triggers.

**July 2022**

ImprovementDestination catalog redesigned with use-case-based search.

**July 2022**

Improvement[Custom roles](https://docs.hightouch.com/workspace-management/roles.md) let admins define specific roles, policies, and labels for business units, beyond the default admin/editor/viewer roles.

**July 2022**

[Dagster extension](https://docs.hightouch.com/extensions/dagster.md) for orchestrating and monitoring syncs in your data activation flow.

**July 2022**

Improvement[Extensions](https://docs.hightouch.com/extensions/connections.md) provide a centralized place to connect and manage integrations with technology partners.

**July 2022**

Hightouch available on [Databricks Partner Connect](https://docs.hightouch.com/sources/databricks.md) for provisioning workspaces directly from the Lakehouse.

**July 2022**

ImprovementBulk sync configuration.

**July 2022**

ImprovementSync config details visible at a glance.

**July 2022**

ImprovementStatic lists support create and update operations.

**July 2022**

ImprovementContact data can be enriched with behavioral events from your warehouse.

**July 2022**

ImprovementResource history shows which user created or updated a resource and Git change status.

**July 2022**

ImprovementUser-to-organization associations supported.

**June 2022**

Improvement[Snowflake](https://docs.hightouch.com/sources/snowflake.md) supports RSA private key authentication with a key file and passphrase.

**June 2022**

Hightouch available through [Snowflake Partner Connect](https://docs.hightouch.com/sources/snowflake.md).

**June 2022**

ImprovementBulk-delete sources with dependency visualization.

**June 2022**

Improvement[SFTP](https://docs.hightouch.com/destinations/sftp.md) supports PGP public key encryption for files in transit.

**June 2022**

Improvement[Facebook](https://docs.hightouch.com/destinations/facebook.md) supports audience sharing with other ad accounts.

**June 2022**

New [Amazon Ads](https://docs.hightouch.com/destinations/amazon-ads.md) destination for custom audiences using cookie IDs, mobile advertising IDs, or external IDs.

**June 2022**

Improvement[MongoDB](https://docs.hightouch.com/destinations/mongodb.md) supports advanced mappings with column values, static values, variable values, and templates.

**June 2022**

[Traits](https://docs.hightouch.com/customer-studio/traits.md) are computed user attributes used alongside audiences for personalization across marketing channels.

**June 2022**

ImprovementAudience builder supports drag-and-drop CSV import for multi-value filters.

**June 2022**

[Sync logs](https://docs.hightouch.com/syncs/warehouse-sync-logs.md) write sync trends and errors directly to your warehouse, queryable with SQL.

**June 2022**

ImprovementSync-level errors display more actionable information for troubleshooting.

**June 2022**

ImprovementSync run details show the reason when a full resync is triggered.

**June 2022**

ImprovementSpecify roles when inviting new users to your workspace.

**June 2022**

Filtering, labels, and custom views available on sources, syncs, models, and destinations.

**June 2022**

ImprovementSample models let you demo Hightouch without bringing data or writing SQL.

**May 2022**

New [Firestore](https://docs.hightouch.com/destinations/firestore.md) destination with support for collections and nested objects.

**May 2022**

Improvement[Stripe](https://docs.hightouch.com/destinations/stripe.md) supports additional objects: products, prices, subscriptions, and invoices.

**May 2022**

New [Vitally](https://docs.hightouch.com/destinations/vitally.md) destination for syncing customer and event data.

**May 2022**

New [Delighted](https://docs.hightouch.com/destinations/delighted) destination for syncing customer attributes and automating surveys.

**May 2022**

New [CleverTap](https://docs.hightouch.com/destinations/clevertap.md) destination for keeping user profiles in sync.

**May 2022**

New [Zapier](https://docs.hightouch.com/destinations/zapier.md) destination for triggering Zaps when rows are added, changed, or removed.

**May 2022**

New [Courier](https://docs.hightouch.com/destinations/courier.md) destination for powering notifications with warehouse data.

**May 2022**

New [Gong](https://docs.hightouch.com/destinations/gong.md) destination for syncing customer data.

**May 2022**

New [Chargebee](https://docs.hightouch.com/destinations/chargebee.md) destination for enriching subscription data.

**May 2022**

New [ClickUp](https://docs.hightouch.com/destinations/clickup.md) destination for creating and updating tasks with warehouse data.

**May 2022**

[Stripe](https://docs.hightouch.com/destinations/stripe.md) and [HubSpot](https://docs.hightouch.com/destinations/hubspot.md) support advanced mapping.

**May 2022**

New [Shopify](https://docs.hightouch.com/destinations/shopify.md) destination for syncing customers, discount codes, and products.

**May 2022**

[HubSpot](https://docs.hightouch.com/destinations/hubspot.md) supports Lists for building custom audiences.

**May 2022**

ImprovementAudience builder filtering improvements.

**May 2022**

Audience property filters support multiple values for EQUALS and DOES NOT EQUAL operators in a single condition.

**May 2022**

[REST API](https://docs.hightouch.com/developer-tools/api-guide.md) and [CLI](https://docs.hightouch.com/developer-tools/cli-guide.md) for listing and inspecting sources, destinations, models, and syncs.

**May 2022**

Improvement[Airflow Operator](https://docs.hightouch.com/extensions/airflow.md) updated with synchronous execution by default, waiting for sync completion before returning.

**May 2022**

ImprovementSample data sources provide curated datasets simulating real business scenarios.

**May 2022**

Sortable table headers across the app.

**April 2022**

New [Mattermost](https://docs.hightouch.com/destinations/mattermost.md) destination for sending messages and notifications to channels or users.

**April 2022**

New [LaunchDarkly](https://docs.hightouch.com/destinations/launchdarkly.md) destination for creating and updating segments.

**April 2022**

[Mailchimp](https://docs.hightouch.com/destinations/mailchimp.md) supports advanced mapping.

**April 2022**

New [Beeswax](https://docs.hightouch.com/destinations/beeswax.md) destination for updating segments with warehouse data, including Hightouch audiences.

**April 2022**

New [Microsoft Teams](https://docs.hightouch.com/destinations/microsoft-teams.md) destination for sending messages to channels or users.

**April 2022**

Hightouch Notify sends data-driven notifications to Slack, Mattermost, and Microsoft Teams.

**April 2022**

Live Debugger filters to show only requests affecting selected rows.

**April 2022**

Multi-region support with EU-West-1 (Ireland) available when creating workspaces.

**April 2022**

Revamped documentation site.

**March 2022**

[Braze](https://docs.hightouch.com/destinations/braze.md) supports nested objects and arrays of objects with lower data point costs.

**March 2022**

[Google Sheets](https://docs.hightouch.com/destinations/google-sheets.md) snapshot mode creates a new sheet for every sync run (max 200 sheets per workbook).

**March 2022**

[Google Analytics 4](https://docs.hightouch.com/destinations/google-analytics.md) supports Firebase and Gtag.js events from the warehouse.

**March 2022**

[Klaviyo](https://docs.hightouch.com/destinations/klaviyo.md) supports lists, syncing users segmented with SQL or Audiences.

**March 2022**

Advanced mappings (templating, static values, variable values, column values) available in [Pipedrive](https://docs.hightouch.com/destinations/pipedrive.md), [Notion](https://docs.hightouch.com/destinations/notion.md), [Salesforce](https://docs.hightouch.com/destinations/salesforce.md), and [Google Sheets](https://docs.hightouch.com/destinations/google-sheets.md).

**March 2022**

New [Google Cloud Storage](https://docs.hightouch.com/destinations/gcs.md) destination for storing CSV files.

**March 2022**

[Databricks](https://docs.hightouch.com/sources/databricks.md) source supports Hightouch Audiences.

**March 2022**

[Looker](https://docs.hightouch.com/sources/looker) Looks can be used as model sources.

**March 2022**

New CSV source for syncing CSV data to any destination.

**March 2022**

Sync run history expanded beyond 50 runs.

**March 2022**

Template mappings support column interpolation, concatenation, and validation functions.

**March 2022**

Audiences show the generated SQL behind each audience.

**March 2022**

Source deletion shows all related syncs, models, and audiences that will be removed.

**February 2022**

New [PostHog](https://docs.hightouch.com/destinations/posthog.md) destination for enriching product analytics with warehouse data.

**February 2022**

New [Appcues](https://docs.hightouch.com/destinations/appcues.md) destination for enriching user data for Flows and Segments.

**February 2022**

New [Amplitude](https://docs.hightouch.com/destinations/amplitude.md) destination for syncing warehouse data to product analytics.

**February 2022**

New [ServiceNow](https://docs.hightouch.com/destinations/servicenow.md) destination for automating workflows with warehouse data.

**February 2022**

[Metabase](https://docs.hightouch.com/sources/metabase) source is GA.

**February 2022**

[Datadog](https://docs.hightouch.com/extensions/datadog.md) integration provides real-time metrics and events for sync observability.

**February 2022**

[Sync Templates](https://docs.hightouch.com/customer-studio/templates.md) centralize configuration when syncing audiences to a destination, avoiding duplicated config.

**February 2022**

Sync filtering with additional granularity options.

**February 2022**

Expanded SSO provider support with additional SAML services.

**January 2022**

New [Zoho](https://docs.hightouch.com/destinations/zohocrm.md) destination for syncing enriched data to sales, marketing, and support tools.

**January 2022**

New [Twitter Ads](https://docs.hightouch.com/destinations/twitter.md) destination for syncing custom audiences for ad retargeting.

**January 2022**

New [MySQL](https://docs.hightouch.com/destinations/mysql.md) destination for syncing warehouse data to your production database.

**January 2022**

New [Webflow](https://docs.hightouch.com/destinations/webflow.md) destination for syncing data to your Webflow CMS.

**January 2022**

New [Attio](https://docs.hightouch.com/destinations/attio.md) destination for syncing data to CRM workspaces.

**December 2021**

New [Freshsales](https://docs.hightouch.com/destinations/freshsales.md) destination for enriching contacts with behavioral and product usage data.

**December 2021**

[Mixpanel](https://docs.hightouch.com/destinations/mixpanel.md) supports enriching events and user profiles with lookup table data.

**December 2021**

[ChurnZero](https://docs.hightouch.com/destinations/churnzero.md) supports events and custom tables for profile enrichment.

**December 2021**

[Iterable](https://docs.hightouch.com/destinations/iterable.md) supports product catalog syncing for marketing campaigns.

**December 2021**

New [Airtable](https://docs.hightouch.com/sources/airtable) source for querying any table and syncing to any destination.

**December 2021**

New [ClickHouse](https://docs.hightouch.com/sources/clickhouse.md) source for syncing OLAP data to any destination.

**December 2021**

Column name suggestions when mapping fields during sync setup.

**November 2021**

New [Heap](https://docs.hightouch.com/destinations/heap.md) destination for syncing behavioral and product data, including server-side events and custom objects.

**November 2021**

New [Jira](https://docs.hightouch.com/destinations/jira.md) destination for creating and updating projects and tickets with warehouse data.

**November 2021**

New [MongoDB](https://docs.hightouch.com/destinations/mongodb.md) destination for syncing data models directly to your production database for in-app personalization.

**November 2021**

New [Userflow](https://docs.hightouch.com/destinations/userflow.md) destination for syncing user data to power in-app tours, checklists, and surveys.

**November 2021**

New [Reply](https://docs.hightouch.com/destinations/replyio.md) destination for syncing contact data to the sales engagement platform.

**November 2021**

Workspace permissions revamped with three roles (Admin, Editor, Viewer) and configurable default roles for new users.

**November 2021**

[Git Sync](https://docs.hightouch.com/extensions/git-sync.md) supports bi-directional syncing. Models and syncs write their configs to Git, and Hightouch reads changes from Git.

**October 2021**

New [Rokt](https://docs.hightouch.com/destinations/rokt.md) destination for syncing conversion event data from your warehouse.

**October 2021**

New [Qualtrics](https://docs.hightouch.com/destinations/qualtrics.md) destination for syncing user and product usage data.

**October 2021**

New [Auth0](https://docs.hightouch.com/destinations/auth0.md) destination for syncing user lists to automate permissions and grants.

**October 2021**

New [TikTok](https://docs.hightouch.com/destinations/tiktok.md) destination for syncing customer data and events to TikTok’s marketing API with automatic PII hashing.

**October 2021**

New [Google Campaign Manager](https://docs.hightouch.com/destinations/google-campaign-manager.md) destination for ad-serving and measurement.

**October 2021**

New [Outreach](https://docs.hightouch.com/destinations/outreach.md) destination for syncing lead data to the sales engagement platform.

**September 2021**

Improvementdbt model selector supports multiple dbt versions. Set a particular version in the dbt Sync tab on your source configuration.

**September 2021**

Revamped alerting system with Slack, email, SMS, and PagerDuty integrations. Configure project-wide and sync-specific alerts for fatal errors and row errors, with customizable intervals and thresholds.

**September 2021**

New [Notion](https://docs.hightouch.com/destinations/notion.md) destination.

**September 2021**

New [ClientSuccess](https://docs.hightouch.com/destinations/client-success.md) destination.

**September 2021**

Improvement[NetSuite](https://docs.hightouch.com/destinations/netsuite.md) supports custom records.

**August 2021**

[SFMC](https://docs.hightouch.com/destinations/sfmc.md) File Drop supports sending millions of rows via CSV file drops for marketing automation.

**August 2021**

Live Debugger supports [Google Ads](https://docs.hightouch.com/destinations/google.md) and [NetSuite](https://docs.hightouch.com/destinations/netsuite.md).

**August 2021**

[Iterable](https://docs.hightouch.com/destinations/iterable.md) supports events like signups and purchases for triggering marketing campaigns.

**August 2021**

New [Sailthru](https://docs.hightouch.com/destinations/sailthru.md) destination for personalizing emails and notifications.

**August 2021**

dbt model selector is GA. Use dbt as the source of truth for SQL queries and create syncs directly from dbt models.

**August 2021**

Test a sync by selecting any row from the first hundred and sending it as a test before running a full sync.

**July 2021**

New [Salesloft](https://docs.hightouch.com/destinations/salesloft.md) destination for syncing people and accounts.

**July 2021**

Improvement[BigQuery](https://docs.hightouch.com/sources/google-bigquery.md) authentication uses a service account for simplified, more secure setup.

**July 2021**

ImprovementIn-app feedback option available from the account selector drop-down.
