> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hightouch.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Metrics

> Learn how to create custom metrics to use in the Intelligence product.

## Overview

A metric is a quantifiable measure used to track and assess the status of a specific business process. Metrics help in understanding performance and identifying areas for improvement. Key components of a metric are shown below:

![Chart Anatomy](https://mintcdn.com/hightouch-3c037897/L_vQfA0JQEpeGUUo/images/campaign-intel/attr_metric.png?fit=max\&auto=format\&n=L_vQfA0JQEpeGUUo\&q=85\&s=f9bb40ae7d69663e705cb1e80b8ef1e6)

### Creating a Metric

* **Event**

  An event is a specific action or occurrence that can be measured. Examples include a user clicking a button, a transaction being completed, or a user becoming a subscriber.

* **Aggregation Type**

  The aggregation type defines how individual events are combined to form the metric. Our aggregations include sum, count, unique count, and average.

* **Filter**

  Filters are used to narrow down the data included in a metric. Filters can be based on various criteria such as location, product type, or price.